Local SEO Helps People Find You That Are Looking
Leading a local business that would benefit from more exposure – leads – customers? To celebrate Small Business Week, we’re spending the month of May sharing tips on how local SMB’s can properly leverage digital marketing to profitably drive sales growth. We’re kicking off the month with one of the most widely pervasive (and likely most misapplied) strategies — search engine optimization (SEO) … more specifically, why Local SEO is what you should be after.
If you’re even remotely interested in increasing the amount of eyeballs that find your business, breeze through these 3 interesting stats a moment:
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours (source)
- 46% of all Google searches (that’s a lot) have local intent (source)
- By this year, mobile devices will influence upwards of $1.4 trillion in local sales (source)
Getting an idea of the value in making sure your business is discoverable for as many of these local searches as possible?
What is Local Search Engine Optimization?
Local search optimization is an SEO strategy that aims to increase your business’s visibility specifically results for queries of a local nature. It involves optimizing for location-centric keywords, claiming directory listings, and other related tactics.
Top 3 Ways to Start Building your Local SEO Strategy
1 – Optimize Your Website with Local Keywords
Add local keywords to the meta titles and meta descriptions of your website pages. Doing this allows search engines to understand better what products or services you offer and which local areas you serve. Most website builders (like WordPress, Wix, etc) make these edits fairly straightforward without any coding required.
2 – List Your Business with Online Directories
Signing up for local business directories allows people to find your business more easily. The main players, like Google My Business and Yelp are a given – but your specific industry likely has its own specialized (and valuable) directories to leverage. The keys to success here: be sure your business’s name, address, phone (NAP) details are accurate and consistent across listings, regularly add photos, answer questions, and respond to reviews — the activity and engagement all signals to the search engines your business is active and ready to be found by local prospects.
3 – Optimize Your Social Media Profiles
Fun fact: 71% of consumers who have a positive experience with a brand on social media recommend that brand to their friends and family. Your social posts should be sparking an interest to learn more about your business. Make sure when a user makes it to your profile to look for information, it’s accurate. Do a thorough audit of your profiles. Ensure all available fields, including your local address, phone number, and hours, are up to date. Your social profiles also carry a lot of SEO weight. Having this information consistent across your website and directory listings also matters.
Ready to Boost Your Business with Local Search Engine Optimization?
More valuable than increasing visibility across nationwide searches, local SEO ensures you are discoverable to customers in your area who are already looking for what you offer – at the moment they’re searching. Get started today with the three tips above and then be consistent and patient. This strategy, like other organic approaches to increasing traffic and awareness, does take time to make a measurable impact; three months to start seeing results is par for the course.
Counter the waiting game by layering your organic strategy with a targeted plan for paid local ads. Properly executed paid media drives results in the immediate and establishes a more stable and scalable flow of business. Book a FREE call with us today to start building a digital marketing strategy that is executable, measurable, and fully aligned with your goals.