Our clients range from startups to Fortune 500’s.

In the next few years, healthcare technology and digital innovations will continue to advance at an unprecedented rate. By 2023, medical companies of all sizes must be prepared to meet these changes head-on in order to stay competitive and remain ahead of the curve. To help IT leaders understand what's on the horizon, this article examines some of the major trends and digital innovations in healthcare technology that will drive the industry forward in 2023.

Healthcare Technology
  • Share on Facebook
  • Share on Twitter
  • Share on Linkedin

1. The Increasing Popularity of Telemedicine

Telemedicine allows healthcare providers to deliver medical services remotely and is quickly becoming one of the most significant trends in healthcare technology. Remote patient monitoring enables patients to take proactive steps toward managing their own health by tracking vital signs such as heart rate, blood pressure, and weight and sending that information to their primary care physician. This greater level of access to medical care leads to improved outcomes and can help reduce costs associated with hospital stays or other forms of traditional in-person healthcare.

2. More Widespread Use of Big Data and Analytics in Healthcare

Data and analytics have already had a major impact on healthcare, but in the coming years, this trend is only expected to accelerate. Big data and analytics can be used to identify patient populations with certain health issues or risk factors so that preventive measures can be taken before the issue becomes more serious. It can also help providers personalize treatments for individual patients based on the patient's unique characteristics. In addition to improving patient outcomes, the use of big data and analytics also helps maximize operational efficiency through a better understanding of the cost and utilization of healthcare services.

3. Increased Use of Bots and Chatbots in Customer Service

Chatbots are quickly becoming a popular way for healthcare organizations to provide customer service. The use of bots can help reduce the burden on medical staff by taking over tedious tasks such as scheduling appointments and answering basic questions about medical services. It can also be used to increase patient engagement by providing reminders about upcoming appointments, sending educational material, or answering general health-related questions.

4. Proliferation of Smart Gadgets and Wearables for Health Tracking

The use of wearables and smart gadgets to track health also looks set to be a major trend in healthcare. Smartwatches, fitness trackers, and other connected devices can be used to track vital signs and provide real-time updates on an individual's health. This data can then be used by medical professionals to create personalized care plans or detect early signs of illness. Additionally, connected devices can be used to monitor patients in remote locations or those who need around-the-clock care.

5. Expansion of Cloud-Based Medical Software and Services

Cloud computing has been a major force in the healthcare industry and its use is expected to continue in the coming years. Cloud-based medical software and services are becoming more widely available, allowing users to access their medical records from anywhere with an internet connection. This not only allows for faster data sharing between providers but also offers significant cost savings when compared to traditional on-premise systems. Additionally, cloud computing offers a secure platform for storing sensitive patient data and allows for better collaboration between providers and patients. The use of these services can also help healthcare organizations meet compliance standards more easily.

The healthcare industry is constantly evolving, and in order to stay ahead of the curve, it is essential to have a reliable and efficient IT system in place. This includes robust data management systems that can handle the large amounts of data generated by modern healthcare practices. Healthcare organizations that invest in a top-quality data management solution can rest assured that their systems are always up-to-date and compliant with all applicable regulations. Furthermore, a well-run IT system can help improve patient care by providing instant access to patient data and facilitating collaboration between providers. Therefore, it is important for healthcare organizations to partner with a trusted provider of IT systems and data management solutions.

premium logo

The Complete Guide to Healthcare Digital Marketing - 2023

6. Growth of Mobile Health Applications for Patient Care

The use of mobile health applications is also gaining traction in the healthcare industry. A Statista report indicates that the number of mHealth apps that were made accessible to Android users via the Google Play Store between the beginning of 2020 and the end of 2021 kept increasing, reaching over 65,300 in the final quarter of 2021. These apps can be used to provide patients with access to their medical records, help them manage chronic conditions, and track their wellness goals. Mobile health applications can also be used to support remote patient monitoring, allowing healthcare providers to monitor a patient's vital signs without being in the same room. Finally, these apps can also be used to provide personalized telemedicine services, allowing patients to receive medical advice from anywhere in the world.

7. Increase in Voice Search Technology and Its Applications to Healthcare

Voice search technology is becoming a more common way for people to access information. This technology can be used to ask questions about symptoms or treatments and receive answers from a virtual assistant. It may also be used to provide medical advice or referral services. Additionally, voice search technology could be used to make the process of recording patient data in electronic health records easier and more efficient.

8. Development of Smart Labs and Digital Hospital Systems for Better Patient Care

The use of smart labs and digital hospital systems is becoming increasingly popular in healthcare. These systems allow for better patient care by providing real-time data on patients, reducing the need for manual processes, and allowing healthcare providers to access more information quickly. Smart labs also provide a platform for diagnostics and predictive analytics that can be used to reduce costs and improve patient outcomes. Moreover, digital hospital systems can also be used to improve communication between healthcare professionals and patients, allowing for faster treatment and better outcomes. AI-driven technologies are also being developed as part of these systems, allowing for more accurate and efficient treatments. They can also be used to help with administrative tasks, such as scheduling appointments and responding to patient inquiries.

9. Expansion of Biometric Technology for Patient Authentication and Identity Management

Biometric technology is becoming more common in the healthcare industry for patient authentication and identity management. This technology can be used to verify a patient's identity quickly and securely, which can help reduce fraud. It can also be used to provide additional security when accessing medical records or other sensitive information. The expansion of biometric technology is expected to continue over the next few years, which will make it easier for healthcare providers to protect their patients' data.

10. The Increasing Role of Blockchain

Blockchain-based data-sharing platforms are becoming increasingly common in the healthcare industry. These platforms can be used to securely store and share medical records or other patient data. They also have the potential to improve transparency and efficiency in the healthcare system. Additionally, blockchain technology is being developed for the management of healthcare records, which could make it easier for healthcare providers to access and share patient information securely. These trends are expected to continue in the coming years, making it easier for healthcare providers to deliver better care.


Dive deeper: Challenges and Solutions for Healthcare Data Management in 2023


11. Growing Importance of Cybersecurity in the Healthcare Industry

According to a 2021 analysis, healthcare data breaches are the most expensive, with the average cost increasing by $2 million to $9.42 million per occurrence.Cybersecurity is becoming an increasingly important issue in the healthcare industry. With more data being stored and shared through digital channels, it's vital that healthcare providers take steps to protect their systems from cyberattacks. This means implementing strong security measures, such as two-factor authentication and encryption of electronic health records (EHRs). Additionally, healthcare providers should regularly assess their security systems and update them as needed to ensure they remain secure. As the healthcare industry continues to adopt digital technologies, cybersecurity will become even more important.

Conclusion

These trends will have a significant impact on how medical companies operate, as well as how they interact with their patient base. IT leaders must be prepared for these changes and ensure that their organizations are up to date with the latest technology in order to remain competitive. By staying on top of healthcare technology trends, IT leaders can help their organizations stay ahead of the curve and provide better services to their patients.

Transcend Digital is here to help medical companies achieve long-term leadership by developing creative, scalable, and robust software solutions. We understand the increasing complexities of the healthcare industry, so our team is dedicated to helping medical companies stay up-to-date with the latest technology trends and remain competitive in a changing market. Our experienced software engineers work hard to provide customized solutions that are tailored to meet the individual needs of each medical company. As a trusted partner in the healthcare industry, Transcend Digital Solutions stands ready to help you achieve long-lasting success.

Chris Clifford

By Chris Clifford

Chief Strategy Officer. Chris founded his first technology startup at the age of 17 out of his dorm room and has gone on to co-found, advise and angel invest in a number of technology and CPG companies.

Create a Growth Marketing Plan in 5 minutes
X