How much control do you have over your customer journey? Does your business share customer data seamlessly across various departments? If your answer to these two questions is 'not much' and 'no' respectively, it might be time for CRM implementation.
Customers want a seamless and personalized purchasing journey. Since personalization giants like Amazon and Netflix already spoil them, they expect the same personalization from every business they interact with. 80% of customers will buy from brands that provide a personalized experience.
CRM systems will help you earn the trust of these customers and much more. Read on to learn more about CRM implementation, from what a CRM is to its benefits to gauge whether you need one: