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Digital health, often known as digital healthcare, is a wide, interdisciplinary term that combines ideas from the convergence of technology and healthcare. Digital health is the application of digital transformation to the field of healthcare, encompassing software, hardware, and services. Patients, physicians, app developers, and medical equipment manufacturers and suppliers are among the main stakeholders in the digital health industry. Today, digital healthcare is playing an increasingly significant role in healthcare. In this blog article, we will focus on Digital Transformation and its significance in healthcare.

What Is Digital Transformation in Healthcare?

The digital transformation in the health industry is a major shift brought about by technologies that revolutionize the industry's roles, capabilities, partnerships, and procedures. Digital transformation affects every element of the healthcare practice. This includes everything from clinical practice to patient logistical management, as well as the institutionalization of the healthcare system and public health policy.

Tele-health, AI-enabled medical equipment, and blockchain-based electronic health records are all just a few illustrations of how the healthcare industry is undergoing digital transformation. The focus now is on innovation, with the ultimate objective of expediting providers' labor, refining procedures, increasing clinical outcomes, minimizing human inaccuracy, and cutting costs through exceptional internet and digital experiences.

At the same time, digital transformation in healthcare is about more than just new technological advances. Digital innovations in healthcare, like no other industry, are targeted at delivering value addition - both on a personal and public scale. Digital transformation is a continuous adventure that will contribute to the development of a sustainable care environment that includes high-quality medication, fast and resource-saving procedures, and patient-centered facilities.

Patients benefit from improved treatment as a result of technological advancements like as virtual reality aids, wearable medical equipment, tele-medicine, and 5G mobile technologies. Medical professionals, on the other hand, can use artificial intelligence-powered tools to simplify clinical processes. It is not only about technological advancement, but also about substantial social, financial, and mental shifts. How far has digital transformation really progressed in the healthcare industry?

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The Complete Guide to Healthcare Digital Marketing - 2022

How Digital Transformation Technology Will Change the Healthcare Industry

Healthcare, previously regarded as a conventional industry, is now poised to shift its focus to digital innovation. Here are some forward-thinking concepts defining the digital transformation journey in healthcare:

1. Telemedicine

Telemedicine is the use of technologies to enable medical practitioners to remotely inspect, diagnose, prescribe, and treat the patient. Telehealth technology is quickly expanding and attracting increasing interest from patients, health providers, and financiers. Telemedicine is not only cost-effective, but it may also help decide who requires urgent care. Telemedicine makes seeing a doctor much more convenient for patients.

telemedicine meme

2. Artificial Intelligence (AI) in Healthcare

AI technology is making significant waves across numerous industries as a valuable technology in 2022, particularly in the healthcare industry. In the healthcare industry, artificial intelligence (AI) is far more than a digital transformation concept. AI is the pinnacle of medical advancement, and market players are keen to invest heavily in it. The market for healthcare AI-powered technologies is estimated to top $34 billion by 2025, implying that this innovation will affect practically every aspect of the business. Artificial intelligence has evolved into a useful tool for detecting diseases that are difficult to identify owing to numerous varied symptoms. AI is already being utilized in healthcare for a broad variety of applications, including clinical diagnosis, product design, medication regimen, and workflow automation.

3. Big Data

Big data collects information about a company from several sources, including social networks, ecommerce, online purchases, and financial activities, and then determines trends over time for eventual use. This type of data collecting enables meta-analysis and helps healthcare practitioners to keep up to date on cutting-edge procedures and trends. Furthermore, access to big data enables physicians to more effectively detect potential risks and prescribe suitable preventive/intervention measures.

4. Wearable's in Healthcare

Another wave in healthcare's digital revolution is healthcare firms gathering their own patient data through medical equipment, such as wearable technology. Wearable tech refers to electronic gadgets that customers may wear to collect data on their individual health and fitness. The capacity to remotely monitor a patient's state throughout the day, or for the user to check their own progress, is extremely significant. The wearable healthcare technology industry is booming, and as it matures, more wearable technology will be available to individuals and companies in the United States. According to Accenture, wearable device adoption among US consumers increased from 9% in 2014 to 33% in 2018. This rising interest in wearable fitness equipment will drive insurers, medical providers, and firms' decisions to leverage the value of wearable health tracking equipment.


Dive deeper: Healthcare Digital Marketing Strategies for 2022 (that actually work)


Digital Transformation Challenges in Healthcare

To achieve success with digital health initiatives, healthcare systems must overcome the following concerns:

Healthcare Data Access

Despite the fact that many facilities have implemented systems for keeping electronic health data, the portability and availability of the information does have a long way to go before a digital health transition can materialize. Patients' capacity to move information between providers and search for care within their insurance networks or at reduced rates is hampered by the absence of efficient and computerized access to their own data in one, centralized location.

Security concerns

Cybersecurity is a problem in every sector, including healthcare. Cyber-attacks, which may be incredibly costly, require organizations to be exceedingly watchful. The three most common issues in healthcare are poor user authentication, endpoint leakage, and excessive user rights. Taking the necessary steps to reinforce these aspects is critical to the healthcare industry's security.

The cost of digitization

Deploying new IT systems was never cheap, particularly if a healthcare organization intends to invest in highly configurable apps. However, if you think about digital transformation as a journey, you'll see that this aspect is very important to invest in. By providing fresh, advanced health services to your consumers, you can save a great deal of money and boost your profits in the long run.

 


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Digital Transformation in Healthcare with Transcend

The health-care business has been rocked by fast innovations in data, mobile, and cloud platforms, compelling most healthcare providers to shift from a provider model to a patient-centered one that caters to the demands of a modern client who seeks both variety and autonomy. Transcend is redefining the way its valued clients do business through Digital Transformation. Our mission extends beyond simply improving marketing success. We're creating an atmosphere that values trust and fosters vulnerability, giving our team the confidence to break new ground and grow. Contact us today to learn more.

Vidya Chokkalingam

By Vidya Chokkalingam

Chief Technology Officer. Technology executive and product manager focused on consumer-facing & B2B web companies, big data plays, cloud-based platforms in U.S. and international markets.

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