DIGITAL MARKETING AGENCY FOR STARTUPS

Frequently Asked Questions

• Why startups need digital marketing?

  • You can reach substantial addressable audience online.
  • Platforms offer incredible targeting options: there is pretty much an audience for every occasion on Facebook! While spray and pray approach (aka mass audience targeting) isn’t the best targeting strategy for startups, be careful with going over hyper-targeted too.
  • In comparison to traditional marketing tactics (OOH, Linear TV), digital advertising is a cost-effective way to drive sales / leads, which makes it a perfect acquisition solution for startups.
  • Online marketing is trackable and measurable. This is why it’s called performance marketing. Startups are looking for digital solutions to help them get off the ground in the fastest and most efficient way possible. Digital marketing offers lots of bells and whistles to optimize across to find the right solution for your company. Oh, and if you’re getting confused on the difference between attribution and incrementality - just ask us!

• What are the best marketing channels? How to make a marketing plan for a startup?

  The beef and potatoes of any startup marketing plan is your targeting strategy (if you’d like to learn more about the buyer persona / ideal customer profile mapping, here is the template to get you started), messaging and communication strategy and the content distribution channel mix. The truth is what’s working for one business, might be a total flop for another. We recommend starting with the tried and true tactics, measure and learn what’s working best for you and then scale. The only right way to identify optimal media mix and cross-channel budget allocation is to model it out based on historical data. Not sure where to start? Get the free digital assessment and in under 5 mins learn where your gaps are and what’s the right path forward.

• How much should a startup spend on marketing?

  The short answer is it depends on the product, your business goals, and your category. We aren’t fans of the one-size-fits-all marketing plans.

• How soon will a startup see the results?

  It varies by marketing tactic and the industry category. On average, with continuous program optimization and rigorous testing plans, you should be able to achieve positive ROAS on paid media campaigns by month two and mature ROAS by month four. SEO & Content marketing is a long-term play, with the ROI break-even point typically achievable by month four.

• What does a full-service startup marketing agency like Transcend Digital offer?

  A good marketing agency will develop a marketing plan to help your business generate first few sales / leads. A great full-service agency will take one step further and build a holistic growth roadmap and launch omni-channel marketing campaigns that enable you to scale profitably.

• What makes Transcend Digital different from other startup marketing agencies?

  Whether you’re launching a new product on a competitive market or looking to make marketing dollars work harder, we’re a one-stop-shop for all your marketing needs. What sets us apart? Data-driven, growth mindset. Forget the guess work. Data is at the heart of everything we do (yep, our best-in-class content and creatives are also informed by customer data).

• How do you charge?

  Another good question. Our plans start from $5,000 / month (plus ad spend). We don’t offer standard packages for a reason. Every investment plan is built for each client individually based on the recommended marketing solution. We believe you don’t need to pay for a service you aren’t going to benefit from. Contact us today to get a quote.