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CBD / Canna Insights Engine for ROI-focused Marketers

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Our assessment tool gives you an overview of digital activity, including growth drivers of and barriers to your organization's CBD & Cannabis digital transformation efforts to help you Transcend your goals!

Your Personalized Assessment

Market insights

The financial services sector makes up over 14% of overall spend in online advertising. Financial services companies spend more on online advertising than almost any other industry. Financial services keywords are among the most expensive in Google Ads and Bing Ads and some can cost $50 or more per click. Competition is fierce. Use audience targeting to reach high-intent customers, who are more likely to convert.

97% of financial institutions either currently use or plan to use email marketing in their marketing**.  89% of financial institutions are currently using Facebook to promote their services, followed by Twitter and LinkedIn**

1:51 seconds - the average time spent with financial services content (up 29% from a year before). 40% of traffic for financial companies is coming from mobile devices. Make sure your website provides seamless, frictionless user experience across all devices.

66% of banking consumers and 57% of investment consumers call to make a purchase. The price point at which financial services consumers are most likely to call to make a purchase is $416. The more expensive the purchase, the more likely consumers are to convert over the phone. Use the right tools to track calls from marketing source to conversion. This will help you understand the quality of the calls your marketing sources are driving and allocate spend accordingly.

Your Personalized Assessment

Market insights

The financial services sector makes up over 14% of overall spend in online advertising. Financial services companies spend more on online advertising than almost any other industry. Financial services keywords are among the most expensive in Google Ads and Bing Ads and some can cost $50 or more per click. Competition is fierce. Use audience targeting to reach high-intent customers, who are more likely to convert.

97% of financial institutions either currently use or plan to use email marketing in their marketing**.  89% of financial institutions are currently using Facebook to promote their services, followed by Twitter and LinkedIn** 1:51 seconds - the average time spent with financial services content (up 29% from a year before).

Your Personalized Assessment

Market insights

The US will reach $13.29 billion in automotive digital ad spend in 2021. This will represent a 21.4% increase in spend from 2020. Only 1 in 3 potential car buyers know the exact vehicle they want to purchase. The consumer journey is complex: car buyers spend an average of nearly 14 hours online during their research. Car buyers are moving deeper into the purchasing process before they contact a dealership. This represents opportunity for automotive brands to influence these undecided buyers across all touchpoints.

95% of vehicle buyers use digital as a source of information. 76% of new and used vehicle shoppers run a search before buying.

The watch time of “test drive” videos on YouTube has grown by more than 65% in the past 2 years. The influence of video is evident as well: 65% of auto shoppers said they were able to narrow down their car options after watching a video.

Your Personalized Assessment

Market insights

From an initial projection of $899 billion, the restaurant industry’s projected worth was adjusted to $659 billion in sales in 2020. The industry incurred a loss of $240 billion due to the pandemic. The restaurant industry’s share of the food dollar in the United States is 51%.  61% of consumers learn about food online. 86% of American adults order food at least once a month. 90% of guests research a restaurant online before actually going there.

67% of restaurants advertise on social media (predominantly Facebook and Instagram), followed by community/event sponsorships and Google Search. In the food & dining space, ignoring social media is a dead route. Constantly monitor and optimize your performance in social media:

Your Personalized Assessment

Market insights

Some consumers will begin taking trips again in 2021, but many will limit their travel due to safety concerns. The projected ad budgets for 2021 and beyond reflect this outlook — eMarketer anticipates travel ad spending will reach $3.74 billion next year, a 15% increase from 2020.

With limited budgets for the foreseeable future, travel marketers will need to make every dollar count. In 2021, it will be critical to prove your digital marketing ROI and optimize your spend to drive more booking calls at a lower cost.

Researching on a smartphone is the first step for many travelers. In fact, 83% of business travelers have booked travel after doing research on their smartphone. And many travelers complete the booking phase on their mobile devices as well. 61% of travelers in the U.S. have booked and paid for travel through their smartphone within the past year — either via a call or online. Providing a seamless mobile experience for consumers — online and over the phone — will be critical for travel and hospitality marketers in 2021.

Your Personalized Assessment

Market insights

Real estate industry ad spend has been steadily climbing over the past few years. In 2019, real estate ad expenditure totaled $30.4 billion — by 2024, it’s projected to increase by 36% to reach $41.4 billion. As the digital advertising landscape continues to become more competitive — and costs per lead continue to rise — real estate marketers will face increasing pressure to prove their digital marketing ROI and optimize their spend to drive more appointments at a lower cost.

Real estate has traditionally been an industry that utilizes older school marketing methods (e.g., print advertising) and has relied on in-person meetings. However, agents are increasingly embracing social media as a means to showcase their value, and their properties, virtually.  When asked to pick where they'll focus on growing their business in 2021, 82% of agents chose “improve social media presence.” Social media reigned, even over email marketing efforts.

Your Personalized Assessment

Market insights

The global media & entertainment market is forecasted to rise to 2.1 trillion U.S. dollars. Projections indicate that the sector which will see the most compound annual growth rate will be internet video, which will grow by 11.6 percent during the stated time. In comparison, newspaper publishing is expected to shrink on an annual basis by 2.7 percent.

When it comes to promoting services and products in media & entertainment industry, video marketing is the king. Marketers who use video see revenue growth 49% faster than businesses who don’t, and social video generates 12x more shares than images or texts do combined. Invest in creative, generating diverse range of content: high quality, eye-catching videos. The sweet spot in terms of length is about 6-10 sec. Use YouTube bumper ads to spark interest and drive quality traffic to your website.

Your Personalized Assessment -Market insights - B2B

Market insights

B2B digital ad spend will reach $9.03 billion in 2021. The digital advertising landscape will become more saturated for B2B marketers, increasing cost per lead. B2B costs per lead (CPLs) often exceed $100. Business services leads are among the most expensive B2B leads to drive ($229), while consulting leads are among the cheapest ($50).

73% of B2B executives say customer expectations for personalized experiences are higher now than ever.  In their 2020 report, PWC found that the number of companies investing in the omnichannel experience has jumped from 20% to more than 80%. To keep up with the competition, B2B marketers need to deliver consistent omnichannel experiences. 86% of B2B buyers are willing to pay more for a great customer experience. Investing in the customer experience is worth it, even if it drives up your pricing.

Your Personalized Assessment

Market insights

The average cost for a retail lead is $34. With ad spend on the rise, retail marketers are paying more for each lead. 77% of shoppers use a mobile device to search for products. Make sure your website provides seamless, frictionless user experience across all devices.

The overwhelming majority (81%) of retail consumers start their journey with online research. 73% of retail consumers use multiple channels to shop. To gain a unified consumer view, marketers must connect all of their channels.

35% of marketers say poor data quality impacts their ability to target consumers with the right digital ads. To unify consumer experiences, marketers need to capture and integrate data across all their channels.

Your Personalized Assessment

Market insights

COVID-19 accelerated digitalization trends for manufacturing marketers. Digital advertising is considered one of the most important avenues to reach new customers (45% after the COVID-19 vs 31% before the COVID-19). Content creation and website user experience enhancements are the top-2 priorities for manufacturing marketers in 2021.

Around 77% of manufacturing marketers have noticed increases in their conversion rate because of digital marketing. Forrester recently reported that nurturing leads through web marketing is one-third the cost of traditional marketing strategies and typically generates up to 50% more manufacturing purchases.

51% of industry workers did not attend manufacturing trade shows last year. On the other hand, nearly 70% of all manufacturing workers attended webinars. Use webinar marketing as part of your broader marketing strategy to get in front of high quality audiences.

Your Personalized Assessment

Market insights

The global fashion ecommerce industry was expected to decline from $531.25 billion in 2019 to $485.62 billion in 2020. The negative compound annual growth rate (CAGR) of -8.59% is largely due to the coronavirus pandemic. However, the market is set to recover and hit $672.71 billion by 2023. E-Commerce transactions are forecasted to make up 36% of total fashion retail by 2022.

Existing customers spend 67% more than new shoppers, making loyalty programs generally fruitful. Make sure you're allocating marketing budget to customer retention campaigns to drive brand love, advocacy, as well as generate leads from cross-selling and up-selling tactics. Don't neglect email marketing.

In 2018, apparel, footwear, and accessories had the highest share of cross-border digital buyers globally, with 68% having purchased from an international seller. The future of commerce—competition is getting fierce, and it’s global now. Furthermore, nearly 70% of all traffic in apparel industry is coming from mobile devices. To keep up with the competition and globalization trends, make sure you're offering seamless, frictionless experience on the website across all devices.

Your Personalized Assessment

Market insights

The global cosmetics industry should be worth 438.38 billion by 2026. According to the estimations, the global beauty market had a decline of 20%–30% due to the pandemic.

The men’s personal care industry is predicted to rise to an astonishing $166 billion globally by 2022.

American women spend a monthly average of $313 on their appearance.

Beauty sector is notorious for it's customers disloyalty. Email marketing is still one of the best tools to upsell to your current customers and nurture leads. Use data to segment your email campaigns to deliver personalized experiences to your customers, whether it's announcing giveaways and seasonal promotions or educational how-to messaging.

Your Personalized Assessment

Market insights

Traditional Education:

The market size, measured by revenue, of the Educational Services industry is $1.5tr in 2021. The market is expected to increase 5.2% in 2021. Compared to traditional marketing methods (print, TV, radio, etc.), digital marketing is a cost-effective way to reach out to prospective audiences and promote educational services.

Start by understanding your target audience (use this guide to help you build in-depth personas), which will ultimately allow you to create targeted and personalized marketing campaigns.

Schools, colleges and other educational institutions are targeting wide range of audiences: prospective students, parents, donors, alumni. And every audience have their own motivation points into what they're looking for an institution to provide. Have a user-friendly website that speaks to each target segment. Furthermore, use the right martech tools to segment the audiences and create relevant messaging and creative when targeting them with paid media ads (this goes far beyond simply changing the name in the email) to drive engagement and conversions.

Your Personalized Assessment

Market insights

Home furnishing ecommerce reached $92.32 billion in sales last year, due in large part to brick-and-mortar closures and many consumers being wary of shopping in stores.  Pre-pandemic, online home furnishing sales were only expected to hit $76.8 billion.

Home décor has also seen massive growth as consumers have been on the lookout for ways to spruce up their living space. This year, we’ll see the home décor industry reach a record $182 billion. The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019.

Your Personalized Assessment

Market insights

Online legal services in the United States have grown with a market size of $9 billion as of 2020.

70% of law firms have landed new cases through their website. Make sure your website is optimized for mobile, have clear CTAs and contact options.

74% of prospects beginning a search online end up contacting the office via phone. Use the right tools to track calls from marketing source to conversion. This will help you understand the quality of the calls your marketing sources are driving and allocate spend accordingly.

87% of people who contact an attorney go on to hire an attorney and 72% of them only contact one attorney. Make sure the content on your website addresses the needs of your target audience. Deliver relevant and clear messaging when engaging prospects in social media. No wonder 65% of law firms spend most of their marketing budget on online marketing.

Your Personalized Assessment

Market insights

The US is the world’s largest health and wellness market, with 41,370 clubs, and an annual growth rate of 4.5% (pre-Covid). Industry revenue is growing at a slightly higher rate of 8.4% and is currently estimated at $35 billion.

Online fitness market is set to explode. Prior to the pandemic, the online fitness market was valued at $6bn. It’s predicted to grow at 33.1% CAGR, hitting $59bn by 2027.

Gyms, fitness clubs:

Ignoring social media is a dead route. Constantly monitor and optimize your performance in social media:

-as with Google SEO (remember, Instagram is now searchable, too), identify key search terms and optimize your copy to include those

-take advantage of seasonal events (e.g., games) and promotions, use hashtags to encourage sharing and optimize discoverability

-customers show special appreciation to user generated content. Encourage your customers to share their authentic views, feedback about you. Don't know where to start? No problem. Running a contest to encourage sharing their feedback would be a good place to start.

Your Personalized Assessment

Market insights

The global consumer electronics market size was USD 729.11 billion in 2019. The global impact of COVID-19 has been unprecedented and staggering, with consumer electronics witnessing a negative demand shock across all regions amid the pandemic.

Start by understanding who your target customer is: their demographics, passion point and attitudinal characteristics.

Do the research to identify how existing consumers think about your product, talk about your product and what they prioritized when they shopped for your product. Doing so will help you discover how your technology improves their life and what language they use to describe it. This will shape your communication strategy to them. The key here is not to fall in a trap of using high-tech specs language (even when talking to early adopters) and use real-word language to build emotional connection with consumers instead.

Your Personalized Assessment

Market insights

US Legal Cannabis market is expected to grow up to $30 billion by 2025 according to Word stream. Cannabis is still illegal at the federal level, the big social media platforms – Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest – all have policies that limit social media marketing and advertising options for cannabis businesses. Traditional marketing channels including print, radio, and TV have placed strict advertising restrictions against CBD, HEMP, and cannabis-related products, too.

As regulations shift by the day, it’s difficult to know what is okay to post and what might get your account banned. For this reason, cannabis brands are typically encouraged not to run paid ads on social media sites.

Hemp-derived CBD products with less than 0.3% THC are legal federally but still illegal under some state laws. Cannabis-derived CBD products, on the other hand, are illegal federally but legal under some state laws. It’s critically important to keep in mind that laws and regulations are not the same in each state & county in which the product is legal.

Your Personalized Assessment

Market insights

60% of smartphone users have contacted a business directly using the search results such as the "click to call” option. Use the right tools to track calls from marketing source to conversion. This will help you understand the quality of the calls your marketing sources are driving (full ROI) and allocate spend accordingly. Analyze call and chat transcripts to capture the questions callers are asking on calls and address them in your online content to improve SEO traffic and boost conversions.

The first five seconds of page-load time have the highest impact on conversion rates. Website conversion rates drop by an average of 4.42% with each additional second of load time. Make sure your website is optimized to provide seamless and cohesive user experience across all devices.

Marketers who use video see revenue growth 49% faster than businesses who don’t, and social video generates 12x more shares than images or texts do combined. Build engagement by featuring short, snackable pieces of video content (the sweet spot is between 6-10 sec) when communicating with target audiences.

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1547779265532

Book a strategy session with our Marketing team!

Review & discuss your digital excellence score to get insights
about how your business stands relative to your peer set

  • Tell us about your business challenges and needs
  • See if you qualify for a complimentary audit (Paid Media / SEO / MarTech / Amazon)
  • Anything else you'd like our expert opinion on? We're here to help!

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1547779265532

Book a strategy session with our Marketing team!

Review & discuss your digital excellence score to get insights
about how your business stands relative to your peer set

  • Tell us about your business challenges and needs
  • See if you qualify for a complimentary audit (Paid Media / SEO / MarTech / Amazon)
  • Anything else you'd like our expert opinion on? We're here to help!

Questions Your Selections
Industry
Business
Sales Model
Average Monthly Visitors
Payment Model
Integrated Marketing
Creative & Messaging
Campaign Management
Media Planning
Analytics
Measurement
Reporting
User Experience
Customer-driven Marketing
Your Tech Ecosystem
Your Current Customer Experience Optimization Initiatives
Your Current Media Initiatives

WHAT YOU’LL GAIN:

Understand

Learn your organization’s strengths and weaknesses regarding digital transformation, customer experience excellence, marketing platforms & tech capability.

Direction

Our digital assessment technology will identify and map out the right course to achieve parity and then leadership in industry best practices:

  • CBD & Canna marketing guidelines
  • Cannabis advertising restrictions
  • CBD digital marketing on social media - how to stay compliant
  • Edibles vs topicals marketing solutions

Benchmark

Review how your organization's digital programs perform against your industry peers and and get actionable insights into relevant consumer behaviors and trends.

Action

Looking to get more value out of your marketing solutions?

  • Optimize digital media mix
  • Explore new CBD-friendly media platforms
  • Build content strategy
  • Onboard the right data & tech solutions

DO YOU QUALIFY?

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Big or Small

Whether you’re a national brand or a small dispensary, CX is no longer simply about product, delivery and service, but about how the customer experiences your marketing.

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eCommerce

Companies that sell direct-to-consumer or through distributors will benefit from aligning technology and organizing digital programs around customer needs and behaviors.

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OTP or Subscription

Whether you’re using a one-time payment model or subscription-based payments - learn how to turn digital into an engine of growth.

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Topical or Ingestible

CBD moisturizing cream? THC gummies? Hemp oils and tinctures? Our tool will help you identify cost-effective marketing solutions to promote your CBD / Canna / Hemp products and reach new audiences.

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Solo or Team Marketing

Without the right marketing plan, every initiative looks like an opportunity. Our Digital Assessment will help you map out short & long-term actions to achieve customer experience leadership.

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Incremental ROI

Brands of all shapes and sizes, looking to drive more value out of their marketing budget while meeting regulatory compliance requirements can use our digital assessment to diagnose and improve their digital initiatives.

HOW IT WORKS

Group 24
Step 01

Answer a series of thoroughly crafted questions about your business. This only takes about 2 minutes to complete.

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Step 02

Provide your contact information - we take privacy seriously!

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Step 03

Download the report. Enjoy insights personalized to your needs - digital excellence rating, industry-specific benchmarks, media mix, content reco and more!

HEAR WHAT OUR CLIENTS AND PARTNERS HAVE TO SAY

Tara_Manuel Bornia

This new tool is fantastic! The personalized grading and insights were hugely valuable and gave our team a great roadmap for improving our digital presence across all channels.

MANUEL BORNIA

Neurun_Cade Netscher

Our launch at the Adidas event was a huge success, with over 90% of their registered participants using our app with high frequency and sharing high praise about their experience with our team and their social networks. Now we are in position to do larger projects with clients like Adidas thanks to Transcend Digital who will continue to be our trusted partner going forward."

CADE NETSCHER

HubSpot_Caleb King

Transcend Digital's digital assessment tool is well thought out! It takes a holistic approach to your customer experience, and understands that your technology stack has a direct affect on customer experience. With benchmark data, market insights, and the opportunity to book a strategy session to review the findings, I'd highly encourage any business that is interested in growing and evolving to take the digital assessment and book time to talk about the results!

CALEB KING

Fyxt_Ryan Botwinick

Transcend Digital was exactly what we needed for our early stage company and continues go above and beyond for the product and consistently impress me with their thought process and ability to remain lean

RYAN BOTWINICK