Lead Generation Agency Portfolio Background

Is Your Business Aiming to…

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Enter a new vertical?
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Lift sales?
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Generate demand?
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Grow digital
presence?

Are these challenges standing in the way of your growth?

  • MQL acquisition cost is through the roof?

  • Marketing leads don't convert to sales?

  • Producing and delivering quality content?

  • Low response rate on outreach campaigns?

MQL acquisition cost is through the roof?

Posting to social media, sending emails, and paying for ads doesn’t work without the right strategy and roadmap backing it. Even more frustrating is when something IS working, but there seems to be no way to figure out what’s driving business and how to scale profitably. We’ve been there, done that and know the only way to win is to deliver a holistic strategy built on measurable and scalable tactics.

Marketing leads don't convert to sales?

With increasingly long sales cycles and rising content blindness, it has become incredibly challenging for B2B companies to continuously fill the pipeline with high quality leads. In order to generate SQLs profitably, companies need to find the right balance between paid, owned and earned media, make sure the content and creative is on point to ICPs and is optimized across customer's journey. Transcend brings over 60 specialists, spanning 4 global offices ready and able to fill the need.

Producing and delivering quality content?

Content is king in the world of B2B marketing. Researching keywords, analyzing audience path to purchase, identifying content topics, producing relevant content consistently should feel as daunting as it sounds -- but, it’s also an absolutely crucial component to the success of your lead generation marketing and sales. Great B2B content marketing is tough. That's why we're here.

Low response rate on outreach campaigns?

"The best marketing hack is a sincere effort to understand your audience deeply". This is also true for cold outreach campaigns. Understanding your prospects, crafting compelling messaging, tracking and using the right tools is key to the success of outreach lead generation campaign. The good news is that you can eliminate the guesswork, save thousands of dollars on testing by hiring an experienced, full-service team of B2B marketers.

meet transcend digital

We build and execute  effective customer acquisition programs for businesses.

meet transcend digital

One fundamental truth is that a great product alone is not enough to succeed. The other is that no amount of mediocre marketing will make a great product gain a mass audience. That's why we're here!

Transcend Digital is a full-service B2B lead generation marketing agency.

Our marketing services for businesses span across Paid Media strategy and management, SEO & Content marketing, Email Marketing, Branding & Positioning, and more. In short, we build effective sales and lead generation funnels.

our b2b lead generation services
are laser-focused on revenue

Paid Media
Paid Media

As digital architects, we like puzzles. We immerse ourselves into your business to craft tailored omni-channel digital marketing plans, measured against business outcomes, not vanity KPIs.

SEO
SEO

Local business or national brand, having search-friendly website is key to building your digital presence. We analyze and optimize your website to improve discoverability of the content by search engine bots. 

Content Marketing
Content Marketing

Brilliant content marketing goes far beyond h-tag optimizations. We map out your ideal customer profiles and develop personalized content strategies, aiming to create relevant and intent-optimized experiences.

Email Marketing
Email Marketing

From ESP onboarding, html template builds to lifecycle marketing automation and lead scoring - we help you leverage connected audiences to drive awareness, consideration, purchase, and brand advocacy.

Data _ Analytics
Tracking & Analytics

Analytics gives you the insight you need to mitigate risks and forge ahead. Extract insights from your data and empower decision-making across the business value chain.

Product Development
Design & Development

We develop stunning, intuitive interfaces and thumb-stopping creatives that drive conversions and build deep emotional bonds with your audience. 

your growth journey with us

Situation Analysis

Talk to us and share your perspective on business current and future priorities, challenges, and needs.

Discovery

We conduct comprehensive category analysis, historical data analysis and digital presence evaluation to get to know your customers behaviors and pain points throughout their path-to-purchase.

Marketing Solution Development

This is where the team gets together, locking themselves in the room :) until we have the perfectly crafted b2b lead generation strategy ready for review. From there, we build out the tactical marketing plan and the project plan.

Design

Did we recommend any improvements to the use experience, creative and copy? – our designers and developers work relentlessly to deliver conversion focused landing pages and thumb-stopping creative.

Build and Launch

From tracking and ad operations to taxonomy implementation, ad build out, content production and cross-platform integration – we got you covered.

Optimization

To ensure we deliver quality solutions, we integrate optimal measurement and testing frameworks, we then continuously monitor and optimize your campaign performance.

Clear communication

Ever felt you need to chase the marketing team for performance insights? Worry not. We want you to have full visibility into how marketing campaigns are performing. You will meet regularly with us to review the insights and align on optimization key takeaways.

Fresh Perspective

Have your long-term business objectives change? A new competitor on the market? Major product development updates? We calibrate and tailor the marketing solutions around your business needs.

we know what separates one-size-fits all from the best b2b marketing plans

FILL US IN ON THE PAIN POINTS YOU ARE STRUGGLING WITH AND WE'LL MAP OUT A SOLUTION.

Growth marketing playbook for startups

Frequently Asked Questions

  • Why lead generation is important?

    Lead generation is an essential part of a healthy B2B growth strategy. When done right, lead generation allows businesses to generate a predictable flow of marketing qualified leads, build an effective pipeline of sales qualified leads, and therefore maintain a consistent level in sales and revenue. This makes it easier for them to expand their product line / services, enter new markets and position themselves for the long-term success.
  • What do lead generation companies do?

    A good marketing agency will develop a marketing plan to help your business generate first few sales / leads. A great full-service lead generation agency will take one step further and build a holistic growth roadmap and launch an integrated marketing campaign that enables you to fill a predictable sales pipeline.

  • What is B2B demand generation?

    Demand generation is an integrated marketing approach that includes B2B marketing and sales tactics aiming to generate interest and build engagement in people who don't know anything about your brand, services or products.

  • What is lead generation in digital marketing?

    Lead generation in digital marketing is a range of SEO, Content Marketing, Social Media, Influencer, PPC initiatives that attract and convert qualified leads. Lead generation goes hand in hand with sales efforts to generate predictable flow of customers.

  • How to make a lead generation marketing plan for a business?

    The beef and potatoes of any B2B lead generation marketing plan is your targeting strategy (if you’d like to learn more about the buyer persona / ideal customer profile mapping, here is the template to get you started), messaging and communication strategy and the content distribution channel mix. The truth is what’s working for one business, might be a total flop for another. We recommend starting with the tried and true tactics, measure and learn what’s working best for you and then scale. The only right way to identify optimal media mix and cross-channel budget allocation is to model it out based on historical data. Not sure where to start? Get the free digital assessment and in under 5 mins learn where your gaps are and what’s the right path forward.

  • Are lead generation companies worth it?

    With increasingly long sales cycles and rising content blindness, it has become incredibly challenging for B2B companies to continuously fill the pipeline with high quality leads. In order to generate SQLs profitably, companies need to find the right balance between paid and owned media.

    If you choose the right lead generation marketing company and use it alongside sales, you'll be able to build profitable custom acquisition funnel.

    In terms of how much you should budget  for your lead generation marketing campaign, the short answer is it depends on the product, your business goals, and your category. We aren’t fans of the one-size-fits-all marketing plans.

  • How soon will I see the results?

    It varies by marketing tactic and the industry category. On average, with continuous program optimization and rigorous testing plans, you should be able to achieve positive ROAS on paid media campaigns by month two and mature ROAS by month four. SEO & Content marketing is a long-term play, with the ROI break-even point typically achievable by month five.

  • What makes Transcend Digital different from other B2B lead generation marketing agencies?

    Whether you’re  expanding your product / service line, entering a new vertical or looking for your marketing dollars to work harder, we’re a one-stop-shop for all your marketing needs. What sets us apart? Data-driven, growth mindset. Forget the guess work. Data is at the heart of everything we do (yep, our best-in-class content and creatives are also informed by customer data).

  • How do you charge?

    Another good question. Our plans start from $3,000 / month (plus ad spend). We don’t offer standard packages for a reason. Every investment plan is built for each client individually based on the recommended marketing solution. We believe you don’t need to pay for a service you aren’t going to benefit from. Contact us today to get a proposal.

Startup Marketing Agency
Startup Marketing Agency
Startup Marketing Agency

We've been fortunate to work with some fantastic teams

Questions? Ask Us!

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