Enterprise sales is a complex art, as buyers, influencers, and users go through multi-step decision-making processes. Sales teams that are closely aligned to these decision-making processes, are able to automate many of their outreach exercises, and are contextually relevant to gain trust of buyers.
We have worked within enterprise sales units to help implement a complete marketing automation that becomes the core of the sales process — from prospecting,, engaging,, revisiting prospects at specific times, automating conversations at scale, and driving the pipeline with personalized touches.
Our B2B Sales Lift approach delivers:
- An integrated implementation of marketing automation, sales engagement tools, CRM, and reporting
- Automation through workflows to reduce efforts while driving personalized experiences
- Plugging leads leaks, intelligent prospect revitalization, and real-time insights
Transcend brings a unique Accountable Marketing engagement to e-commerce clients, where we deploy short-term strategies that produce immediate results in sales, even while we plan a longer term transformation aligned to company goals.
Some of the frequent challenges we have addressed include:
- Plateauing of sales
- Decrease in sales volume
- Shrinking leads across the funnel
- Poor traffic
Transcend implements a Bottom-up Optimization strategy taking into account audience data, keyword efficiency, channel mix, personalization programs, segments, remarketing, and platforms: leading to a 360 view of the customer. This helps us drive actionable sales programs, automation where required, and personalization-at-scale.