The pharmaceutical industry traditionally has been plagued by a lack of cohesive consumer data (B2B and B2C). Allergan lacked the data intelligence and visualization tools needed to properly market product offerings to its customers and was in need of a solution to uncover hidden revenue opportunities and drive further customer retention.
- Mapped existing CRM data to give Allergan a 360° view into their customer data
- Optimized the data ingestion process into their CRM solutions to ensure the right data was being captured
- Developed and launched omni- channel marketing campaigns across web, email, social and mobile
- Provided further insights into consumer content, branding and messaging
- Implemented a proprietary customer loyalty program with advanced fraud detection
- Streamlined the processes and orchestration strategy and provided program management support