The fresh approach to music licensing and sonic branding.

Services

Custom Software Development

Sector

Music

Website

Project Link

About

MIBE (Music Is Before Everything) is a fresh approach to music licensing and sonic branding. MIBE contains over 90,000 custom music tracks (plus alternate versions) that span over 34 genres and 229 sub-genre’s. Each musical piece is analysed and tagged to ensure searches with lightning fast accuracy. With exclusive composers worldwide, MIBE creates content for some of the biggest advertisers, film producers, production companies and television networks in the game.

Challenges:

Challenges

MIBE works with advertisers, production companies, film studios, artists, musicians and networks around the world.

Launching a new product on a new market is never an easy task even for heavy-weight brands. The MIBE music needed a team that could take the industry expertise of their idea and build a technology solution that resonated with Music streaming companies.

Solutions:

Solutions

The Transcend team worked day in and day out with the MIBE team for over months roadmapping, developing and launching an MVP solution. Our product managers & architects were hands on as the team developed / launched their MVP solution and built an offshore development team & product managers.

Results

Result

MIBE music has been highlighted on some of the biggest TV and Film events in history. From scoring opens for the NBA Finals and Monday Night Football to the People's Choice Awards, NBC’s Olympic coverage, as well as a tremendous amount of scripted and unscripted programming airing on all the major broadcast networks, such as A&E, ABC, AMC, Bravo, CBS, Discovery, E!, ESPN, FOX, HBO, MTV, Nat Geo, NBC, Nickelodeon, Showtime, Spike, TNT, TruTV, VH1, Vice, just to name a few!

Testimonials

Transcend Digital is an A+ agency for both, strategic and tactical marketing solutions.

We set aggressive growth goals for the year, and it felt like we needed to bring an army of marketers to help us hit the targets. I’m so glad we hired Transcend – they run all our Paid Media, SEO & Content, and Email campaigns, and are consistently pivoting to ensure we're seeing strong ROI. They have a wealth of knowledge, are flexible and communicative.