Question 1

What is custom web design and web development?

Accepted Answer

Custom web design and web development is a personalized method of design and development that you can use to transcend the plethora of similar websites found online in order to delight and protect your customers.

Many web design and web development agencies focus on creating websites based on popular templates. While these templates may work for many companies, they can also be a source of various issues in the future, including:

Cyber attacks. One of the most serious struggles you'll face when using a standard website template is the increased risk of cyber attacks. Using a unique design on your website makes it harder for hackers to get into the site and steal private information about you or your customers.
Poor performance. Just like anything else created from a template, your website has a higher chance of performing poorly if created without specialized parameters. You want your site to be uniquely tailored to appropriately display the information relevant to your company.
Unattractiveness. Though a rather broad term, the idea of an unattractive website is one that doesn't appeal to your target audience. If you want a website that speaks directly to their needs and answers their questions in a refreshing way, you want to use custom web design and web development.

Question 2

What are the benefits of hiring a web development company?

Accepted Answer

There are many benefits to hiring a web development company. Chief among them is the benefit of having a professional team with relevant expertise on your side. When you're developing your website, you want it to look good and to reflect your values and goals. However, if you're not much of a data scientist yourself, you may not know how to begin. A professional web development company will provide you with:

Specialized expertise. Each and every member of a web development company team will be highly trained in the elements of web design and development. You can hand over every aspect of your site to them.
Varied expertise. While you want your website to look stunning, you also need it to load quickly, meet your customer's pain points efficiently, and retain customers effectively. A web development company can help you meet each of these unique needs through the work of a single team with expertise in each area.
Ongoing support. If you run into problems down the line, a good web development company will be there to help you iron out any wrinkles and revamp your website as needed. This is a benefit you just won't get when working with a freelancer or a staff member without the full range of expertise you need.

Question 3

What makes a good web development agency?

Accepted Answer

If you're looking for a web development agency that will help you beat your competition, you're going to want to keep an eye out for a few key traits:

Strong communication. A good web development company will have strong standards about how and when they communicate with clients. They should keep you updated on every step of the process.
Emphasis on time and budget. You want a web development agency that sticks to your timeline and works well within your budget. Don't settle for a company that procrastinates or builds up extra charges that you don't need.
A pool of expertise. An agency focused on web development should do more than just front-end design. They should also know how to do back-end development and ongoing maintenance. In addition, they should be able to provide you with marketing support and advice on how to get the most ROI from your website as a whole.
Advanced data management. A great web development agency will know how to track and analyze the data provided by your website performance. They should be able to explain to you what the data means and show you how to implement better practices for a more successful web strategy.

If you're looking for a web development agency that transcends expectations and meets the needs of your business and your customers through web design, feel free to reach out to us today.

Question 4

What is Transcend's approach?

Accepted Answer

Transcend's integration team has worked on a broad range of projects across many different industries. Even within highly specialized industries, each client has unique challenges and goals. Here is our approach:

Project definition: we understand your needs and goals
Situation analysis: we research and map ideas and opportunities against the timelines
We design systems to meet your business needs, interests, and goals
We then build them into fully functional units
We optimize the system to work seamlessly and deliver an exceptional experience to your customers
We always offer unwavering customer support

Question 5

What is enterprise digital transformation and why it's important?

Accepted Answer

An enterprise digital transformation is the implementation of digital solutions to your company's systems. With digital enterprise transformation, you can have a comprehensive suite for planning, implementing, and running things to thrive in a digital culture.

Digital transformation entails a lot more than just implementing digital technology. It's about talent and technology. Strong leadership, a customer-centric culture, and the ability to manage and initiate change are the key factors for an effective digital business strategy.

By implementing a digital transformation roadmap (various technologies like cloud solutions, CRM, CMS, artificial intelligence/ machine learning, digital twins, and more), businesses deliver operational optimization and value to customers, while enhancing the employee experience. With customer expectations soaring and working styles changing just as radically, a digital transformation is no longer a mere option but absolutely essential.

Question 6

Who has had success leading a digital transformation initiative?

Accepted Answer

Digital technology innovation is a journey, not a destination. If there's one thing to learn from the successful examples of tech innovation, it is how having the correct organizational practices in place is imperative for winning such initiatives. Here are some examples of effective digital transformations:

Allergan

Allergan (AbbVie) is one of the largest global pharmaceutical companies and is at the forefront of digital transformation. The company revamped a customer loyalty program with advanced fraud detection systems using advanced data analytics with machine learning models. This enabled Allergan to manage its 20K+ doctor offices, reaching over 250K patients. Read the full case-study here

Armani

A high-end label powered through digital transformation, implementing custom product feed, ship-to-store functionality, and complex checkout integration with payment gateways.

Societe Generale

A French multinational banking and financial services company completely restructured its technology stack, streamlined sales, and service operations to meet the needs of modern consumers. The company automated users’ service requests through email ID, implemented a unique ticketing system for complaints and service requests by geographic location.

Question 7

What are the benefits of hiring a digital technology firm?

Accepted Answer

For a seamless transition over to digital technology, hiring a digital transformation consultant is a smart move.

You get access to quality resources, some of which you might not have.
Experience and expertise are guaranteed since you tap into resources and skills that help accelerate project implementation.
Risk mitigation from unforeseen complications.
Flexibility and scalability.
Digital technology firms have the best security practices to protect you from cybercrime and other issues.

Whilst you will know your business better than anybody else, you are unlikely to have the technical knowledge needed to carry out a digital transformation. Therefore, a consultant will help you to decide on the most effective ways to integrate digital technology into certain areas of your organization.

Question 8

What makes a good technology consulting and integration agency?

Accepted Answer

When it comes to digital transformation, you need experts to recognize your needs, maximize efficiency, drive adoption and minimize risks and threats. Here is what makes a good technology consulting and platform integration agency:

Technical Skills. Discuss the firm's areas of expertise and get a clearer picture of their offerings before collaborating with them.
Experience. Check to see if their clients, projects, industries, and obstacles are related to yours.
Proposal. Ensure that your IT consulting partner puts together the proposal that also includes an assessment of your company's needs with details of how each piece of the project contributes to the overarching tech roadmap.

Question 9

How to use data analytics to better understand your business?

Accepted Answer

Data analytics can help your company in numerous ways. It can identify deficiencies in production, employee efficiency, and logistics along with providing information on untapped markets, customer retention, and overall user experience. Data analysts look at past and current performance as well as using statistical tools to predict future performance. After analyzing this information, they can provide tailor-made recommendations for improvements and identify problems that you may have overlooked.

1. Data Collection

Start by understanding what you're going to use the data for, how you plan to act on the insights derived from data? The possibilities are nearly endless. Some businesses will rely on data from media platforms (social, search, display engines). Another good idea is collecting POS (point of sale) data. If you're an eCommerce business, collecting transactional data is imperative.

2. Invest in tools that make it easy to understand data

Use the right tools to visualize the data and make meaning of it. Remember, the data insight is only valuable when you know how to act on it.

3. Be agile

Data landscape is continuously changing. As new technologies emerge you need to act fast to understand the incremental value a new data source adds to your current data infrastructure.

Question 10

How can big data provide solutions in the healthcare sector?

Accepted Answer

Two key elements in data usage that are important in the healthcare sector are the ability to share data in a way that improves operations and to analyze it for strategies to improve patient outcomes.

There is a huge amount of data collected in the healthcare setting, and this raw data must be translated into a usable form for clinicians, administrators, outside partners (such as insurance companies), and the general public. Each of these parties must have access to clear, reliable information that they can use to make crucial decisions.

Specialized software tools and programs can not only acquire data, but clean, validate, and analyze it in order to provide actionable information that the organization can use to achieve its goals.

Question 11

How can big data provide solutions in the financial sector?

Accepted Answer

The financial sector collects an extraordinary amount of data on its customers, but many companies struggle to use that data in a useful way. One important task for data analysts in this field is collecting data from different sources and using digital management tools to structure it in a way that is usable.

Once this data has been structured, decision makers can get a clear view of key performance indicators and be able to monitor them better. They can track other important metrics to see where improvements can be made and quickly identify waste, fraud, and inefficiencies.

Data can also be used for predictive analytics, guiding the company's decisions to increase profit and avoid unnecessary losses.

Question 12

What do data analytics companies like Transcend Digital do?

Accepted Answer

A company like Transcend Digital can help you not only with data collection but with analysis that helps you improve business operations. Transcend uses the best digital tools to evaluate your company's performance in the areas of user experience, marketing, media, and other areas to identify problems.

The next step is to map out solutions that will improve any areas of deficit. After crafting a suitable plan, Transcend works with your company to implement the recommendations, along with providing any needed technical support.

At every stage, there will be regular contact and open communication to ensure that our goals are aligned. Once the new strategies have been implemented, Transcend offers ongoing support to ensure success and tailor the strategies to accommodate any new concerns.

Question 13

What makes a good data & analytics consulting agency in2022?

Accepted Answer

A good data analytics consulting firm offers expert advice and assistance in gathering accurate data and turning it into a form you can understand and use.

It should also provide the necessary assistance in implementing digital tools and software to collect and communicate data efficiently. With this in place, your company can improve customer experience and retention.

A quality data analytics firm will also help craft individualized marketing strategies that will work best for you, all based on solid, reliable data.

Most importantly, there needs to be clear communication at every step of the way so that your input is included and your concerns are addressed quickly.

Question 14

SEO, Content Marketing or Paid Media - which one drives the best results?

Accepted Answer

Each of these marketing components plays its own unique role in your business. SEO gives you consistent results and increases the authority and value of your website.

Content marketing ensures that customers revisit your website again and again because you provide them with valuable content. Eventually, they purchase your products or services due to the established trust as a result of consistent and valuable content.

When done right, Paid Media can give you immediate cost-effective results, even if your website is not designed for SEO.

Question 15

What are the benefits of hiring a paid media agency?

Accepted Answer

1. Experience

Media management native platforms and bid management systems have a lot of bells and whistles. Platform capabilities and best practices change by month. Professional media agency not only knows how to operate the systems, they also stay on top of the latest platform updates, channel experiments. In short, they know what's working today and what's going to work for your business, saving you time and money on the learning curve.

2. Access to Data & Tools

Full-service paid media agencies have access to proprietary tools and frameworks, 3rd party technologies, and premium media buying inventory to deliver sharp targeting strategy, media mix recommendation, and negotiate the best deal for you.

3. Holistic Approach

You can spend time and money launching your next marketing campaign only to discover it's not converting. There could be multiple reasons why: from poor tracking and management to irrelevant copy and mediocre creative. Or maybe your audience targeting is too broad? Paid media agencies have in-depth knowledge and experience in developing full-funnel omni-channel marketing plans. Professional media buyers and planners know the essential ingredients of the effective multi-channel media plan.

Question 16

How much budget should I expect to spend?

Accepted Answer

It is difficult to come up with a specific figure because every business has its unique needs and goals. This also depends on the magnitude of the paid media campaigns your business intends to undertake. That is why Transcend Digital takes time to assess your goals and target before arriving at a figure. Some of the factors that determine the price include: your goals, target, timeframe, and much more.

Question 17

What makes a good paid media agency in 2022?

Accepted Answer

Here are just some of the things that make a good paid media agency:

1. Expertise

A great paid media agency is going to have expertise across multiple digital marketing channels, because users are spending time accessing content, browsing and researching ideas across devices, channels and a wide diversity of platforms.

2. Convincing Portfolio

The agency's effectiveness in the market is as good as its portfolio is. In addition to gaining knowledge about the brands with which the agency has worked with, it is worth finding out how long the cooperation lasted. Do not judge only the logo placed on the agency's website, look at their completed projects.

3. Professional Team

A paid media agency's success is dependent on the skills and success of its team members. The team should work well together, understand each other's individual roles, and be able to rely on one another to fulfill those roles. At Transcend Digital, we have a team of professional paid media marketing that work hard to exceed your expectations.

4. Data-driven

Data, measurement, and analytics are necessary components of successful paid media campaigns because they prove the value of your initiatives and enable better decision making, driving success quicker. That's why Transcend Digital uses these measures to track your business's success.

Question 18

Which is the best strategy: SEO or Content Marketing?

Accepted Answer

The truth is it's not either/or approach. Successful content marketing is a recipe of both. You can create the juiciest and unique content in the world, but if it's not discoverable by search engines, there is no value in it. On the other hand, the best-in-class search engine optimization isn't going to help if you've been producing irrelevant content sporadically.

Question 19

Are search engine optimization services worth it?

Accepted Answer

SEO is effective if you have the right strategy in place and work with a partner that knows how to get real business results (sales, new customers growth), not just vanity KPIs uplift (such as CTR, keyword ranking). For maximum efficiency, brands should take a holistic approach, by complementing SEO efforts with other marketing initiatives (CRO, paid promotion). Focusing on driving traffic isn't enough, you should also have a strategy in place to monetize that traffic, by creating cohesive relevant customer experiences.

Question 20

How long does SEO take to start working?

Accepted Answer

Typically, it takes 4-6 months on average to start seeing results for SEO & Content Thought Leadership if you're in the b2b space. eCommerce b2c brands tend to approach the break-even point quicker.

SEO & Content Marketing results build over time. SEO won't give you immediate results, however, it's a marketing tactic that generates outstanding efficiencies long-term when done right.

Question 21

What makes a great SEO agency in 2022?

Accepted Answer

1. Expertise

Outstanding SEO & Content marketing agency takes a personalized approach to every client. A great SEO brings a team of technical SEO experts, analysts, content strategists, UX designers, web developers to provide end-to-end solutions to your needs.

2. Eyes on the prize

Good SEO firm provides regular keyword ranking reports, a great SEO company sees the big picture and delivers comprehensive reports on business KPIs that matter.

3. Data-driven

When it comes to content marketing, you want to have a highly analytical team in your corner. An SEO company with strong analytical capabilities will evaluate your existing content performance, identify which elements are working well and which parts need to be improved.

Question 22

How does email marketing work for your business?

Accepted Answer

Email marketing is the digital marketing process of sending promotional messages to existing and potential customers in a bid to generate and increase leads, traffic, sales, and profits or the bottom line. It basically involves using email for marketing purposes.

Digital and online marketing through email and social networks have become vital in communicating and interacting with customers. But despite the increased popularity of social networks, email marketing remains one of the best ways to communicate with customers and audiences.

An effective email marketing campaign requires you to put in some work and learn about your customers. The first thing you need is an active Email List, a database of all your potential and interested customers. Remember, you cannot force people to read your emails. Thus, anyone on your email list must have signed up voluntarily to be receiving your messages. Buying email lists is one characteristic of a campaign that's doomed to fail.
Once your email list is ready, it's time to get an email service provider (ESP), an email marketing platform like us, Transcend Digital, to help design, execute, automate, and manage your email marketing campaign.
Finally, you have to align your email list and ESP to the goals of the campaign. Do you want to boost brand awareness, drive sales, increase customer engagement and loyalty, or generate leads?

Question 23

What are the benefits of email marketing?

Accepted Answer

It's simple, effective, and affordable. Email marketing enables business owners to communicate with a vast group of clients at a cheap cost per message.
It enables you to pass information directly to clients, in their mailbox, at their convenience.
When used correctly, email marketing software enables you to greet people by name, segment specific themes for certain individuals on your list, and ultimately arrive privately in their mailbox.
Can be more successful than social media in acquiring new customers.
Email marketing is a science that requires no guesswork. You can trace who opened their email, visited links, and how many individuals unsubscribed when using any email marketing program. Email marketing statistics are essential to keep in mind as you assess your overall internet marketing approach.
Email is an excellent opportunity to collect vital consumer data to create more deliberate and meaningful client touchpoints.
Email enables you to integrate your marketing channels, resulting in a seamless and consistent buyer's experience.

Question 24

Why is email marketing effective?

Accepted Answer

The goal of any marketing campaign is to boost your bottom line in the end. Email marketing ranks as the most effective digital marketing campaign with a $38 ROI for every dollar spent. When done right, email marketing can bring you tremendous results.

Email is effective because:

Its permission-based, meaning you're a step closer to a sale once a customer agrees to be receiving your messages.
It gives you direct access to your audience.
You're in control of your work without having to worry about algorithms affecting the number of people you reach, as it happens with social media.
It's easily scalable without straining your resources.
It's easy to personalize content based on demographic and psychographic traits and significantly boost your revenue.

Question 25

What are the benefits of hiring an email marketing agency?

Accepted Answer

Marketing expertise from an entire team

One of the greatest benefits of hiring an email marketing agency is that you gain the benefit of an entire team of planners, designers, copy-writers and SEO experts who possess a diverse range of skills, knowledge and experience. This makes far more sense than either attempting to do it yourself or hiring a single marketer.

In-depth Knowledge

When you hire a digital email marketing agency, you have all the experience in the execution of online strategies at your disposal. This means that none of the actions of your business will be executed randomly. Therefore, when choosing an agency, make sure it can provide you with a track record that shows the results it has achieved and the projects it has carried out.

Question 26

What makes a good email marketing agency in 2022?

Accepted Answer

Not every email marketing agency can be trusted. Beware of agencies that talk big but have no portfolio or good references in their books. Here are some of the qualities of a good email marketing agency:

Modern technology

The first step in looking for a good email marketing agency is to check whether they have the required technology and the right people to use it. Effective email marketing requires modern technology that makes it possible to personalize messages sent to your business's audience.

Efficient mailing list management

Contact list segmentation and management is one of the fundamental features of any email service.

Look for a portfolio

When trying to find the right email marketing agency, you'll want to look for a portfolio. A portfolio gives you insight into the work a company does for its clients. You want to see samples of their work to help you decide if they are a good fit for your business.

Question 27

What does a staffing agency like Transcend Digital do?

Accepted Answer

When a company is in a growth mode, they need new employees but often do not have the time to recruit them. Furthermore they may not be in a position to know exactly what they need. Staffing agencies simplify the process of bringing in the required talent and give business the flexibility to scale rapidly.

Staffing firms match companies and job candidates. They identify the requirements, source, screen and interview the candidates.

A staffing agency is different from a recruitment agency. Staffing firms have employees in its payroll who can be hired out to other companies for temporary or long-term work.

Question 28

Why and when use a staffing agency?

Accepted Answer

Using a staffing agency is a time and money saver. It offers quality talent and minimizes risks. You may need staffing services if you are:

Looking for specific skills, experts in a certain field
Need to ramp up a team quickly
If your business is seasonal
Need to test candidates before committing
Looking to cut down on recruitment costs

Question 29

How do different staffing models compare?

Accepted Answer

Temporary staffing services. Staffing firm supplies employees to clients in special work situations such as employee absences, temporary skill shortages, seasonal workloads and special assignments and projects.
Contract-to-hire (temp-to-hire). In this arrangement a client and a candidate try out a role before committing to full-time employment. A staffing agency and an employer determine the length of time for employment. At the end of this trial, an employer decides whether to hire the contractor as a permanent employee.
Direct hire. A direct hire is a recruitment made directly by a company to fill a long-term need. Direct hires become employees of the company. The position is permanent and inclusive of all company benefits.

Question 30

What makes a good staffing agency in 2022?

Accepted Answer

A proven method of sourcing the best candidates is key when going from good to great. At Transcend, we use multiple resources to build the pool of top-skilled candidates, including deep candidate database, AI sourcing tool, and external resources and job boards. We then set up intro calls with one of our specialized recruiters for initial screening. For certain roles (e.g., engineering positions), one of our engineers performs a tech screen as well before submitting candidates to a client.

Question 31

Why small business needs digital marketing?

Accepted Answer

You can reach substantial addressable audience online.
Platforms offer incredible targeting options: there is pretty much an audience for every occasion on Facebook! While spray and pray approach (aka mass audience targeting) isn’t the best targeting strategy for small business, be careful with going over hyper-targeted too.
In comparison to traditional marketing tactics (OOH, Linear TV), digital advertising is a cost-effective way to drive sales / leads, which makes it a perfect acquisition solution for small businesses.
Online marketing is trackable and measurable. This is why it’s called performance marketing. Small businesses are looking for digital solutions to help them get off the ground in the fastest and most efficient way possible. Digital marketing offers lots of bells and whistles to optimize across to find the right solution for your company. Oh, and if you’re getting confused on the difference between attribution and incrementality - just ask us!

Question 32

What are the best marketing channels? How to make a small business marketing plan?

Accepted Answer

The beef and potatoes of any small business marketing plan is your targeting strategy (if you’d like to learn more about the buyer persona / ideal customer profile mapping, here is the template to get you started), messaging and communication strategy and the content distribution channel mix. The truth is what’s working for one business, might be a total flop for another. We recommend starting with the tried and true tactics, measure and learn what’s working best for you and then scale. The only right way to identify optimal media mix and cross-channel budget allocation is to model it out based on historical data. Not sure where to start? Get the free digital assessment and in 2 min learn where your gaps are and what’s the right path forward.

Question 33

How much money should I expect to spend per month on effective marketing?

Accepted Answer

The short answer is it depends on the product, your business goals, and your category. We aren’t fans of the one-size-fits-all marketing plans.

Question 34

How soon will I see the results?

Accepted Answer

It varies by marketing tactic and the industry category. On average, with continuous program optimization and rigorous testing plans, you should be able to achieve positive ROAS on paid media campaigns by month two and mature ROAS by month four. SEO & Content marketing is a long-term play, with the ROI break-even point typically achievable by month six.

Question 35

What does a full-service marketing agency like Transcend Digital offer?

Accepted Answer

A good full-service marketing agency will develop omni-channel marketing strategy to help your business generate first sales / leads. A great agency will not only manage the media, but also develop the tech ecosystem to optimize and personalize customer experience.

Question 36

What makes you different from other small business marketing agencies?

Accepted Answer

Whether you’re launching a new product on a competitive market, shopping for a martech solution to scale your business or looking to make marketing dollars work harder, we’re a one stop shop for all your marketing challenges. What sets us apart? Data-driven, growth mindset. Forget the guess work. Data is at the heart of everything we do (yep, even best-in-class creatives are informed by customer data).

Question 37

How do you charge?

Accepted Answer

Another good question. We don’t offer standard packages for a reason. Every investment plan is built for each client individually based on the recommended marketing solution. We believe you don’t need to pay for a service you aren’t going to benefit from.

Question 38

How do I know whether my current media mix and budget allocation plan is optimal?

Accepted Answer

You can start by learning from what your direct competitors are doing, performing competitor landscape analysis. Competitor intelligence will give you insights into their channel mix, audience targeting and keyword harvesting strategies. Furthermore, you can benchmark your store performance against the peer-set to see if certain tactics are under or over invested. We strongly suggest using your own historical data (paid media, web analytics) to perform statistical modeling to forecast cross-channel and intra-channel budget allocation and flighting.

Question 39

How much money should I expect to spend per month on effective ecommerce marketing?

Accepted Answer

A good full-service marketing agency will develop omni-channel marketing strategy to help your business generate first sales / leads. A great agency will not only manage the media, but also develop the tech ecosystem to optimize and personalize customer experience.

Question 40

What makes you different from other eCommerce marketing agencies?

Accepted Answer

Whether you’re launching a new product on a competitive market, shopping for a martech solution to scale your business or looking to make marketing dollars work harder, we’re a one stop shop for all your marketing challenges. What sets us apart? Data-driven, growth mindset. Forget the guess work. Data is at the heart of everything we do (yep, even best-in-class creatives are informed by customer data).

Question 41

How do you charge?

Accepted Answer

Another good question. We don’t offer standard packages for a reason. Every investment plan is built for each client individually based on the recommended marketing solution. We believe you don’t need to pay for a service you aren’t going to benefit from.

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