B2B SaaS Marketing Agency

Frequently Asked Questions

• What do SaaS marketing agencies do?

  A good SaaS marketing agency will develop a marketing plan to help your business generate first few sales / leads.

  A great SaaS marketing agency will take one step further and build a holistic growth roadmap, launch a scalable integrated marketing campaign to fill in the pipeline with high-quality leads and have a content strategy in place to successfully convert MQLs into SQLs.

• What is B2B demand generation?

  Demand generation is an integrated marketing approach that includes B2B marketing and sales tactics aiming to generate interest and build engagement in people who don't know anything about your brand, services or products.

• What is lead generation in B2B digital marketing?

  Lead generation in digital marketing is a range of SEO, Content Marketing, Social Media, Influencer, PPC initiatives that attract and convert qualified leads. Lead generation goes hand in hand with sales efforts to generate predictable flow of customers.

  Lead generation is an essential part of a healthy B2B growth strategy. When done right, lead generation allows businesses to generate a predictable flow of marketing qualified leads, build an effective pipeline of sales qualified leads, and therefore maintain a consistent level in sales and revenue. This makes it easier for them to expand their product line / services, enter new markets and position themselves for the long-term success.

• How to make a marketing plan for a SaaS business?

  The beef and potatoes of any B2B SaaS marketing plan is the audience targeting strategy (if you’d like to learn more about the buyer persona / ideal customer profile mapping, here is the template to get you started), messaging and communication strategy and the content distribution channel mix. The truth is what’s working for one business, might be a total flop for another. We recommend starting with the tried and true tactics, measure and learn what’s working best for you and then scale. The only right way to identify optimal media mix and cross-channel budget allocation is to model it out based on historical data. Not sure where to start? Get the free digital assessment and in under 5 mins learn where your gaps are and what’s the right path forward.

• Are SaaS marketing agencies worth it?

  With increasingly long sales cycles and rising content blindness, it has become incredibly challenging for B2B companies to continuously fill the pipeline with high quality leads. In order to generate SQLs profitably, companies need to find the right balance between paid and owned media.

  If you choose the right SaaS marketing company and use it alongside sales, you'll be able to build profitable custom acquisition funnel.

  In terms of how much you should budget  for your SaaS marketing campaign, the short answer is it depends on the product, the audience, your business goals, and your category. We aren’t fans of the one-size-fits-all marketing plans.

• How soon will I see the results?

  It varies by marketing tactic and the industry category. On average, with continuous program optimization and rigorous testing plans, you should be able to achieve positive ROAS on paid media campaigns by month two and mature ROAS by month four. SEO & Content marketing is a long-term play, with the ROI break-even point typically achievable by month five.

• What makes Transcend Digital different from other SaaS marketing agencies?

  What sets us apart? Data-driven, growth mindset. Forget the guess work. Data is at the heart of everything we do (yep, our best-in-class content and creatives are also informed by customer data). Secondly, we take time to deeply understand your product and your audience and their pain points.  This allows us to craft unique creative and hyper-relevant customer success stories, write blogs that drive traffic and build email campaigns that sell.

• How do you charge?

  Another good question. Our plans start from $5,000 / month (plus ad spend). We don’t offer standard packages for a reason. Every investment plan is built for each client individually based on the recommended marketing solution. We believe you don’t need to pay for a service you aren’t going to benefit from. Contact us today to get a proposal.