Local SEO Helps People Find You That Are Looking

Leading a local business that would benefit from more exposure – leads – customers? To celebrate Small Business Week, we’re spending the month of May sharing tips on how local SMB’s can properly leverage digital marketing to profitably drive sales growth. We’re kicking off the month with one of the most widely pervasive (and likely most misapplied) strategies — search engine optimization (SEO) … more specifically, why Local SEO is what you should be after.

If you’re even remotely interested in increasing the amount of eyeballs that find your business, breeze through these 3 interesting stats a moment:

  • 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours (source)
  • 46% of all Google searches (that’s a lot) have local intent (source)
  • By this year, mobile devices will influence upwards of $1.4 trillion in local sales (source)

Getting an idea of the value in making sure your business is discoverable for as many of these local searches as possible?

What is Local Search Engine Optimization?

Local search optimization is an SEO strategy that aims to increase your business’s visibility specifically results for queries of a local nature. It involves optimizing for location-centric keywords, claiming directory listings, and other related tactics.


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Top 3 Ways to Start Building your Local SEO Strategy

1 – Optimize Your Website with Local Keywords

Add local keywords to the meta titles and meta descriptions of your website pages. Doing this allows search engines to understand better what products or services you offer and which local areas you serve. Most website builders (like WordPress, Wix, etc) make these edits fairly straightforward without any coding required.

2 – List Your Business with Online Directories

Signing up for local business directories allows people to find your business more easily. The main players, like Google My Business and Yelp are a given – but your specific industry likely has its own specialized (and valuable) directories to leverage. The keys to success here: be sure your business’s name, address, phone (NAP) details are accurate and consistent across listings, regularly add photos, answer questions, and respond to reviews — the activity and engagement all signals to the search engines your business is active and ready to be found by local prospects.

3 – Optimize Your Social Media Profiles

Fun fact: 71% of consumers who have a positive experience with a brand on social media recommend that brand to their friends and family. Your social posts should be sparking an interest to learn more about your business. Make sure when a user makes it to your profile to look for information, it’s accurate. Do a thorough audit of your profiles. Ensure all available fields, including your local address, phone number, and hours, are up to date. Your social profiles also carry a lot of SEO weight. Having this information consistent across your website and directory listings also matters.

top local seo tips

Ready to Boost Your Business with Local Search Engine Optimization?

More valuable than increasing visibility across nationwide searches, local SEO ensures you are discoverable to customers in your area who are already looking for what you offer – at the moment they’re searching. Get started today with the three tips above and then be consistent and patient. This strategy, like other organic approaches to increasing traffic and awareness, does take time to make a measurable impact; three months to start seeing results is par for the course.

Counter the waiting game by layering your organic strategy with a targeted plan for paid local ads. Properly executed paid media drives results in the immediate and establishes a more stable and scalable flow of business. Book a FREE call with us today to start building a digital marketing strategy that is executable, measurable, and fully aligned with your goals.


By 2022, Amazon’s share of US digital ad spending is predicted to be almost 13%. Its rapid growth is helping Amazon to chip away at online advertising’s dominant player, Google. For marketers, it is the difference in reaching the person searching for “athlete’s foot cream” rather than “why does my foot hurt?”. Here’s our perspective on why Amazon is an integral part of commerce strategy:

01

66% of US consumers start their product search journey on Amazon, according to Feedvisor. Google is the number one search engine, but lags behind when it comes to product shopping (according to eMarketer).

02

Advertisers favor Amazon because marketing dollars are trackable and measurable, as a transaction happens directly within the platform.

03

Amazon provides cross-funnel, integrated advertising solutions, giving marketers the ability to influence consumers purchase decisions at every stage of her journey.

04

Unlike Google, where advertiser’s quality scores will tank in the attempt to bid on competitor terms, Amazon’s search result page could show competitor (sponsored) products in the first position.

05

Brands take advantage of Amazon’s rich audience data to increase the return on ad spend by customizing their targeting strategy and prioritizing high-intent shoppers. Amazon’s audience insights tool unlocks insights into buyer purchase behaviors, which marketers could use to scale the program while still hitting the efficiency goals.

06

By 2022, online videos will make up more than 82% of all consumer internet traffic (according to Cisco), and Amazon is not behind. The commerce giant introduced a new thumb-stopping advertising format in 2020 and brands already see strong results from it.

Optimizing product pages and advertising on Amazon (and Walmart: the retailer opened up its self-service advertising platform in 2020) may feel overwhelming, but we’re here to help. Our team of platform-certified experts will help define the right online marketplace strategy for businesses of all sizes, whether it’s launching a new product, penetrating a category or lifting sales. Contact us to get a read on Amazon advertising benchmarks.

Source : https://www.ft.com/content/095d73d5-a7a6-4acc-9dcc-9ee3e3d1fff4

Digital transformation is a daunting  task for any organization. More often than not, the initiatives suffer serious delays, setbacks and can even lead to failure. Digital transformation is both an art and a science …  the same approach cannot be applied to all companies given that every company has different challenges and goals.

What is Digital Transformation?

Put simply, digital transformation is the digitization of certain processes within an organization that may have been manual or inefficient. Digital transformation is not a one size fits all process and can range in complexity depending on the organization. It can be the rollout of a digitization strategy in a single department or it can be an enterprise-wide change.

A transformation is entirely based on where a company is within its’ digital lifecycle. Some companies are at the very beginning and others are more advanced. Most often, digitization includes the implementation of a whole new suite of applications or improvements to older systems.

Some may argue that digital transformation is not a critical component of an organization and that it is not easy to track the return on investment post implementation. In order to properly evaluate ROI, an organization must have the right KPI’s in place to gauge performance. Most companies struggle with digital transformation due to their lack of framework development for measuring success.

Digital KPIs have to be created in an efficient and straightforward manner with buy-in from all stakeholders, not just the IT departments. It is important to note that KPIs that work for a particular organization may not work for another. The digital transformation KPIs should be understood by all relevant departments (IT, marketing, finance, etc.), and should be well documented with transparency, accountability and buy in from stakeholders.

The success of digital transformation will be determined by the formulation of well-defined KPIs. It is essential to monitor the progress and indulge in course correction to ensure that your investment into such a digitization process is justified. The absence of clearly structured transformation measure may lead to the overall failure of such an initiative.

Before setting internal KPIs, you must analyze your organization and where it currently stands.

Identify the Following

  • Market positioning
  • Marketing budgets across digital channels
  • Level of digital maturity internally – training and experience of partners, employees and management
  • Current revenue breakout and future goals across digital channels
  • Interdependencies of company departments in digital initiatives

KPI’s to Measure Success

Customer Focused KPI’s

  • New customer acquisition rate
  • Lifetime value of customers
  • Improved user experience (score)
  • Increase in customer engagement across digital channels
  • Reduced time to market for new products
  • Changes in customer/user behavior

Business Focused KPI’s

  • Innovation projects being implemented across an organization and the level of success
  • New products or services being launched vs. core business (as a percentage of revenues)
  • Business models adopted for various markets
  • New applications, technologies and innovative solutions being applied to reach digital goals
  • Adaptation to new situations or markets

Be Proactive When Navigating Digital Transformation

Digital transformation is a choice and organizations must be ahead of the curve when it comes to spotting trends and adapting their existing frameworks. If successfully calculated and implemented, a company can create new opportunities and develop deeper connections with customers across all major touchpoints. If you are seeking a partner to help you navigate the process, set foundational KPIs and execute a digital transformation initiative, Transcend Digital is here to support. 

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