Your guide to understanding the key metrics that drive successful SaaS businesses (built with the investor's perspective in mind).


✅SaaS marketing metrics that matter most to investors and play a crucial role in assessing the overall health and efficiency of a SaaS business

✅ Understand industry benchmarks for these key metrics, helping you evaluate where your startup stands relative to successful peers in the market

✅ Bonus: understand and measure complex SaaS metrics like LTV/CAC Ratio, Churn Rate, ARR, Rule of 40, Quick Ratio, BVP Efficiency Score, and Magic Number

SaaS Key Metrics - Cheat Sheet