What we do

Paid Media Services

WHO WE ARE

From building brand awareness to driving sales - we create scalable advertising strategies that drive measurable results. 

WHO WE ARE

As digital architects, we like puzzles. We immerse ourselves into your business to craft tailored omni-channel digital marketing plans, measured against business outcomes, not vanity KPIs.

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We hear you!

Digital advertising done right can efficiently amplify your sales and boost digital presence by reaching new audiences. Paid media done poorly can drain marketing budgets in the blink of an eye. As a profit-making business, these pain points are haunting your paid ads:

  • Broad targeting
  • Lack of re-targeting
  • Inconsistent landing experience
  • Irrelevant content & creative
  • Poor engagement
  • Lack of tracking & measurement
  • Fragmented data collection
  • Ever-changing ad management best practices
  • and all of this results in ROAS that hurts your eyes

We bring cutting-edge Solutions

We know media buying is more than just  bids and metrics, so we will go above-and-beyond to create engaging experiences that connect and build relationships with your consumers.

We take data-driven approach to help you identify the optimal media mix and develop budget flighting strategy that capitalizes on seasonal changes in consumer demand.

We measure and optimize omni-channel marketing campaigns and build intuitive reporting solutions to make sure you’re getting the most value out of your media investment.

Our solutions include:

  • Paid Social programs management
  • Paid Search & Shopping Ads
  • Programmatic display ads
  • Online video & CTV advertising
  • Influencer & PR outreach
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Services

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Paid Search

search program audit

account (re)structure

keyword & audience research

ad operations

negative keyword lists management

catalog & feed management

ongoing reporting

24/7 optimization & testing

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Paid Social

comprehensive audit

audience targeting strategy

taxonomy implementation

copy-writing & creative

dynamic remarketing

conversion-focused LP

advanced bid strategies

ongoing reporting

24/7 optimization & testing

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Display & OLV

full program assessment

audience targeting strategy

publisher research

private marketplace deals

placement optimization

frequency & recency optimization

copy-writing & creative

ongoing reporting

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Influencer / PR

influencer search

event promotion

crisis management

press releases

Talent relations

contracting

content management

measurement

ongoing reporting

Paid Search / SEM

The beauty of Paid Search advertising is that it's intent-based. Instead of trying to put your marketing message in front of someone who may or may not be looking to buy your product / service, you’re targeting people who are actively looking for a solution to their problems.

Standard Search Ads

We use in-depth insights to align paid ads, targeting options, keywords, and landing pages. You can rest assured your ads will stand out from the pack on the results page. 

We leverage proprietary frameworks to segment search keywords around consumer intent. That way we put your product or service in front of the consumers with the relevant messaging. We audit and optimize your account structure, ad copy, bidding strategies and keyword targets to make sure you’re getting highly cost-effective results from search programs and avoiding wasted spend.

Search PLA's or Shopping Ads

Whenever a person searches a keyword or phrase that matches a shopping intent, your product's picture and data will pop up on the search engine results page. We understand how product-based feed and the traditional auction platforms control these ads.

As with any marketing campaign, we start by understanding your goals and analyzing past results. Whether you’re updating the product feeds manually, using feed management provider or just getting started - Transcend Digital crafts growth-focused full-funnel solutions that capitalize on consumer intent.

Display Ads

Ever heard of banner-fatigue? Well, it’s real. But not all display ads created equal! Raising awareness for your product or driving sales, Transcend Digital leverages proprietary audience targeting frameworks and uses high-impact creatives to promote your product or service at scale in brand safe environment.

Programmatic Display & OLV

Programmatic display is a set of technologies that allows your online display ad to appear in front of potential buyers. It involves using data, technology and rules to laser-target these consumers. 

At Transcend Digital, we combine top-in-class media selection, impactful formats, and insightful data. The display ads target potential customers on specific demographics, such as job role, age bracket, current online browsing interest, salary, and more. Expect every display to be creative and engaging enough to drive conversions higher.

Remarketing 2.0

Looking to get more value out of your remarketing campaigns? 

Let's face it- most of your website visitors will exit without purchasing anything or filling out that form. Don't let them slip through your fingers. 

Re-marketing allows you to follow them around the internet, skyrocket your sales, and keep your brand top of mind. This tactic is powerful, especially if your offerings have longer buying cycles or competitive markets. 

We have a track record of setting up and managing relevancy-focused remarketing campaigns for brands with big and small product portfolios. Re-engaging cart abandoners or cross-selling to current customers, our strategies put relevant products in front of high-intent shoppers and drive incremental conversions.

We have expertise in Online Video (OLV), Connected Television (CTV), Google Display Network (GDN), Demand-Side Platforms (DSP), and Premium Inventory.

Paid Social

Social media platforms are the boon of today's digital marketing. But it's easier to get lost among these channels and their ever-changing algorithms. That's why you need an expert that lives and breathes social media.

Our digital advertising strategies utilize advanced targeting techniques to put your brand in front of customers that are associated with higher propensity to engage and convert. Through constant testing and refinement of audience segments, creative elements and ad copy variants, we invigorate and optimize your ad campaigns that result in a higher return on investment.

At Transcend Digital, it's our job to understand each platform's unique way of targeting users. Our Paid Social ads will engage, inform, and convert a laser-targeted audience for you. Think of any social media channel, and we will have a solution tailor-fit for your business. The channels include Facebook, Instagram, Snapchat, Pinterest, Twitter, LinkedIn, YouTube, TikTok, and Reddit. 

Influencer and PR Outreach

Potential customers trust people more than brands. That's where influencer marketing and PR outreach are crucial. 

We craft and execute a tailor-fit influencer marketing strategy based on your goals. Our experts know the right vloggers, social media influencers, and content creators for your brand. 

We handle everything: From crafting creative concepts to campaign realization and assessing to reporting results, we know what works and what doesn't. 

OUR PARTNERS
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Why Transcend

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    Exclusive Technology & Management Expertise

    We have a track record of successfully delivering a vast array of digital technology solutions that help brands achieve their business and marketing objectives.

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    Holistic Approach

    We conduct technology audits to identify 3rd party enterprise software that can be implemented to drive further operational efficiency. We evaluate your existing tech stack and usage of the 1st, 2nd and 3rd party data to identify and integrate solutions.

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    uniquely positioned

    We're a full-service customer experience and digital marketing agency, which means we understand the nuances of technology deployment implications on all facets of your business: from logistics, to data management, to digital marketing programs.

FAQS

  • SEO, Content Marketing or Paid Media - which one drives the best results?

    Each of these marketing components plays its own unique role in your business. SEO gives you consistent results and increases the authority and value of your website.

     

    Content marketing ensures that customers revisit your website again and again because you provide them with valuable content. Eventually, they purchase your products or services due to the established trust as a result of consistent and valuable content.

     

    When done right, Paid Media can give you immediate cost-effective results, even if your website is not designed for SEO.

  • What are the benefits of hiring a paid media agency?

    1. Experience

    Media management native platforms and bid management systems have a lot of bells and whistles. Platform capabilities and best practices change by month. Professional media agency not only knows how to operate the systems, they also stay on top of the latest platform updates, channel experiments. In short, they know what's working today and what's going to work for your business, saving you time and money on the learning curve. 

    2. Access to Data & Tools

    Full-service paid media agencies have access to proprietary tools and frameworks, 3rd party technologies, and premium media buying inventory to deliver sharp targeting strategy, media mix recommendation, and negotiate the best deal for you.

    3. Holistic Approach

    You can spend time and money launching your next marketing campaign only to discover it's not converting. There could be multiple reasons why: from poor tracking and management to irrelevant copy and mediocre creative. Or maybe your audience targeting is too broad? Paid media agencies have in-depth knowledge and experience in developing full-funnel omni-channel marketing plans. Professional media buyers and planners know the essential ingredients of the effective multi-channel media plan.  

  • How much budget should I expect to spend?

    It is difficult to come up with a specific figure because every business has its unique needs and goals. This also depends on the magnitude of the paid media campaigns your business intends to undertake. That is why Transcend Digital takes time to assess your goals and target before arriving at a figure. Some of the factors that determine the price include: your goals, target, timeframe, and much more. 

     

  • What makes a good paid media agency in 2022?

    Here are just some of the things that make a good paid media agency: 

     

    1. Expertise 

    A great paid media agency is going to have expertise across multiple digital marketing channels, because users are spending time accessing content, browsing and researching ideas across devices, channels and a wide diversity of platforms.

     

    2. Convincing Portfolio 

    The agency's effectiveness in the market is as good as its portfolio is. In addition to gaining knowledge about the brands with which the agency has worked with, it is worth finding out how long the cooperation lasted. Do not judge only the logo placed on the agency's website, look at their completed projects. 

     

    3. Professional Team 

    A paid media agency's success is dependent on the skills and success of its team members. The team should work well together, understand each other's individual roles, and be able to rely on one another to fulfill those roles. At Transcend Digital, we have a team of professional paid media marketing that work hard to exceed your expectations. 

     

    4. Data-driven

    Data, measurement, and analytics are necessary components of successful paid media campaigns because they prove the value of your initiatives and enable better decision making, driving success quicker. That's why Transcend Digital uses these measures to track your business's success. 

So what’s next? Let’s work!

We’d love to hear from you to discuss digital marketing, product development and web design or to hear about your new idea. Build better and grow faster. Together.

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