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The data only becomes powerful when it’s integrated in the marketing tactics and fuels your business decisions. Modern brands need to adopt new ways of working with big data to harness the full potential that comes with data & tech transformation. Here are some of the data and analytics challenges facing modern brands:
Transcend Digital helps businesses from 30+ industries integrate, aggregate, and analyze various data types from multiple data sources to address their most deliberate needs at department and enterprise levels.
Decreasing the time it takes to sift through data and figuring out how it all fits is key to helping organizations reach their growth goals. Extract insights from your data and empower decision-making across the business value chain with our analytics solutions:
taxonomy implementation
data extract, processing, loading
dashboard development
media attribution
cross-platform integration
digital benchmarking
data warehousing
data governance
metadata
data migration
data lake
data quality
Supervised/Unsupervised Learning
Deep Learning
Neural Networks
Customer Analytics
Text Analytics Solutions
Predictive modeling
yield curve optimization
marginal returns analysis
frequency & recency optimization
media mix modeling
budget flighting
what-if scenario planning
media incrementality
experiment design
A/B testing
matching markets
audience hold-out
statistical modeling
We use tools and proprietary methodologies to create a single source of truth for all your marketing initiatives.
Transcend Digital creates consolidated, intuitive reporting dashboards accessible across multiple teams that empower leadership to make decisions faster, whether it’s planning a holiday campaign, promotional activity or responding to a crisis.
We help you identify and build the reporting solution that integrates cross-channel data, sales data, provides granular insights and accommodates the budget.
We employ proprietary and open-source visualization tools to help you understand patterns in data:
Data stores needed in modern applications could be a mix of relational and non-relational database systems. We start by understanding the requirements and assessing your data management processes. We then identify the appropriate storage solution for your application.
Machine learning involves teaching machines to make data-driven predictions by training them on known models. From unique ticketing systems for complaints and service requests to orders, products, and inventory data management, we understand how to apply machine learning algorithms to build solutions that address domain-specific problems.
We bring a data-driven approach to channel planning — from understanding historical data, fluctuations in consumer seasonal demand and competitive analytics.
Historical tactic-level performance data modeling to identify diminishing return point along the media channels yield curves.
Consumer behavior trend analysis and predictive modeling to identify optimal daily budgets to capitalize on seasonal changes in consumer demand.
You can't treasure what you can't measure. The data only becomes powerful when it’s integrated in the marketing tactics and fuels your business decisions.
Today's customer journey is complex. Not to mention ad blockers, iOS14 tracking implications and the anticipated sunset of 3rd party cookies. These are only some of the measurement challenges brands are facing:
We develop and implement advanced measurement models to help enterprises understand the value of each media touch point.
We have a track record of successfully delivering a vast array of data & analytics solutions that help brands get the insight to mitigate the risks and forge ahead.
Digital space is data-heavy, but the data often comes fragmented. We close the loop on the path-to-purchase journey, aggregating data across your platforms to create 360-view on consumer.
Transcend Digital is a team of data nerds with expertise in data analytics, data warehousing, data visualization, machine learning and AI. We coupe data strategy with world-class software development.
We're a full-service CX and digital marketing agency. We understand how complex tech and data management can get as companies grow. Optimizing cross-platform data flows, media attribution, and incrementality measurement is our specialty!
