As enterprises grow, they're poised to access and use their data in new ways, and at new speeds.
We create advanced data architectures, implement data solutions and render managed data analytics services for businesses with different levels of data maturity. Our services cover a broad set of techniques used to structure and mine raw data.
The data only becomes powerful when it’s integrated in the marketing tactics and fuels your business decisions. Modern brands need to adopt new ways of working with big data to harness the full potential that comes with data & tech transformation. Here are some of the data and analytics challenges facing modern brands:
Transcend Digital helps businesses from 30+ industries integrate, aggregate, and analyze various data types from multiple data sources to address their most deliberate needs at department and enterprise levels.
Decreasing the time it takes to sift through data and figuring out how it all fits is key to helping organizations reach their growth goals. Extract insights from your data and empower decision-making across the business value chain with our analytics solutions:
data extract, processing, loading
Text Analytics Solutions
on-page CX & heatmap
path-to-purchase analysisAudience propensity
yield curve optimization
marginal returns analysis
frequency & recency optimization
media mix modeling
what-if scenario planning
We use tools and proprietary methodologies to create a single source of truth for all your marketing initiatives.
Transcend Digital creates consolidated, intuitive reporting dashboards accessible across multiple teams that empower leadership to make decisions faster, whether it’s planning a holiday campaign, promotional activity or responding to a crisis.
We help you identify and build the reporting solution that integrates cross-channel data, sales data, provides granular insights and accommodates the budget.
We employ proprietary and open-source visualization tools to help you understand patterns in data:
Data stores needed in modern applications could be a mix of relational and non-relational database systems. We start by understanding the requirements and assessing your data management processes. We then identify the appropriate storage solution for your application.
Machine learning involves teaching machines to make data-driven predictions by training them on known models. From unique ticketing systems for complaints and service requests to orders, products, and inventory data management, we understand how to apply machine learning algorithms to build solutions that address domain-specific problems.
Transcend Digital evaluates the convertibility of the website, key customer conversion pathways across top traffic channels:
We bring a data-driven approach to channel planning — from understanding historical data, fluctuations in consumer seasonal demand and competitive analytics.
Historical tactic-level performance data modeling to identify diminishing return point along the media channels yield curves.
Consumer behavior trend analysis and predictive modeling to identify optimal daily budgets to capitalize on seasonal changes in consumer demand.
You can't treasure what you can't measure. The data only becomes powerful when it’s integrated in the marketing tactics and fuels your business decisions.
Today's customer journey is complex. Not to mention ad blockers, iOS14 tracking implications and the anticipated sunset of 3rd party cookies. These are only some of the measurement challenges brands are facing:
We develop and implement advanced measurement models to help enterprises understand the value of each media touch point.
We have a track record of successfully delivering a vast array of digital technology solutions that help brands achieve their business and marketing objectives.
We conduct technology audits to identify 3rd party enterprise software that can be implemented to drive further operational efficiency. We evaluate your existing tech stack and usage of the 1st, 2nd and 3rd party data to identify and integrate solutions.
Transcend Digital is a team of data nerds with expertise in data analytics, data warehousing, data visualization, machine learning and AI. We coupe data strategy with world-class software development.
Data analytics can help your company in numerous ways. It can identify deficiencies in production, employee efficiency, and logistics along with providing information on untapped markets, customer retention, and overall user experience. Data analysts look at past and current performance as well as using statistical tools to predict future performance. After analyzing this information, they can provide tailor-made recommendations for improvements and identify problems that you may have overlooked.
Start by understanding what you're going to use the data for, how you plan to act on the insights derived from data? The possibilities are nearly endless. Some businesses will rely on data from media platforms (social, search, display engines). Another good idea is collecting POS (point of sale) data. If you're an eCommerce business, collecting transactional data is imperative.
Use the right tools to visualize the data and make meaning of it. Remember, the data insight is only valuable when you know how to act on it.
Data landscape is continuously changing. As new technologies emerge you need to act fast to understand the incremental value a new data source adds to your current data infrastructure.
Two key elements in data usage that are important in the healthcare sector are the ability to share data in a way that improves operations and to analyze it for strategies to improve patient outcomes.
There is a huge amount of data collected in the healthcare setting, and this raw data must be translated into a usable form for clinicians, administrators, outside partners (such as insurance companies), and the general public. Each of these parties must have access to clear, reliable information that they can use to make crucial decisions.
Specialized software tools and programs can not only acquire data, but clean, validate, and analyze it in order to provide actionable information that the organization can use to achieve its goals.
The financial sector collects an extraordinary amount of data on its customers, but many companies struggle to use that data in a useful way. One important task for data analysts in this field is collecting data from different sources and using digital management tools to structure it in a way that is usable.
Once this data has been structured, decision makers can get a clear view of key performance indicators and be able to monitor them better. They can track other important metrics to see where improvements can be made and quickly identify waste, fraud, and inefficiencies.
Data can also be used for predictive analytics, guiding the company's decisions to increase profit and avoid unnecessary losses.
A company like Transcend Digital can help you not only with data collection but with analysis that helps you improve business operations. Transcend uses the best digital tools to evaluate your company's performance in the areas of user experience, marketing, media, and other areas to identify problems.
The next step is to map out solutions that will improve any areas of deficit. After crafting a suitable plan, Transcend works with your company to implement the recommendations, along with providing any needed technical support.
At every stage, there will be regular contact and open communication to ensure that our goals are aligned. Once the new strategies have been implemented, Transcend offers ongoing support to ensure success and tailor the strategies to accommodate any new concerns.
A good data analytics consulting firm offers expert advice and assistance in gathering accurate data and turning it into a form you can understand and use.
It should also provide the necessary assistance in implementing digital tools and software to collect and communicate data efficiently. With this in place, your company can improve customer experience and retention.
A quality data analytics firm will also help craft individualized marketing strategies that will work best for you, all based on solid, reliable data.
Most importantly, there needs to be clear communication at every step of the way so that your input is included and your concerns are addressed quickly.