Personalization is a buzzword in the eCommerce world. It's been around for years and it continues to be a major topic of discussion among people in the industry. But why? Is personalization really a game-changer or just another marketing trend that will go out of style soon? In this article, we'll take a look at what makes personalization so effective and discuss its potential impact on business performance moving forward. Then we'll provide some tips on how you can leverage this powerful strategy to boost your own bottom line.