Ideal customer profile (or buyer persona profile, when also reflecting on behavioral characteristics of the customer) is a guide to your target customer. It illustrates what segments of prospecting clients you should be going after, their demographics and attitudes such as their pain points, challenges they face and how they navigate through the purchase journey. So how to build your ideal customer profiles / buyer personas the right way?
Taking time to think about your customers (both, existing and prospecting) and researching the category and market insights is a necessary step in building your buyer personas. During this exercise you could identify segments or groups of customers that share some common attributes.
Once you crafted the persona profiles, make sure all sides of your organization are informed. Your personas are crucial to nearly every business strategy decision you make: creative, customer acquisition and retention, sales strategies. Customer profiles will inform your marketing plans: knowing what your customer challenges are will help better address their needs, define the right positioning and serve relevant messaging to them.
The good news is, we've developed a Buyer Persona / ICP template for you to use. Feel free to download it here.