Facebook still reigns among social media behemoths. In fact, it boasts 1.91 billion daily active users. That means any business can grab a portion of these revenue-generating opportunities.
But each year sees the Facebook landscape becoming more competitive. More competitors flock to the platform, and its algorithm is an ever-changing engine that strives to enrich the user experience.
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According to Mediapost, Facebook CPMs are on the rise, leading to many advertisers thinking whether Facebook ads are still worth it.
Don't worry - we've compiled some of the tried-and-true strategies to cut through the noise and stall taller above the pack.