Many brands rely on email marketing to grow their businesses. Research shows that email marketing has an ROI of 4200%, proving why it remains most businesses' preferred choice. Learn more about the Top Marketing trends in 2023 on our blog here. A good email service provider (ESP) contributes significantly to a business's marketing.
That said, there are tons of ESPs in the market today, making it hard for marketers to make a choice. Luckily, in this article, we will help you narrow down the search by comparing two giants in the market, Mailchimp and HubSpot.
We will look at some tips to help you determine the best ESP for your business as we compare these two platforms. So, read on to find out.