CX (customer experience) is an integral part of your company's profitability, reputation, and success.
The concept of CX has been around for several years. However, many companies started paying sufficient attention to it only recently. Some of them still confuse it with UX (User Experience) or use the terms interchangeably.
Any steps toward improving profitability should be taken with CX in mind. If you are planning to turn your idea into a mobile app, you need to dive deep into the CX concept and allow it to tweak the process.
Let's take a closer look at the differences between CX and UX and why the former matters for your app development plans.