Global Fortune 500 pharmaceutical company.

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Platform

  • Pharmaceuticals
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Technology

  • Technology & DataServices
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Website

  • allergan.com
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Services

  • Strategy
  • Technology
  • Data

Allergan plc (NYSE: AGN), headquartered in Dublin, Ireland, is a global pharmaceutical leader focused on developing, manufacturing and commercializing a portfolio of products. Allergan delivers life-enhancing innovations to help people around the world live healthier lives. We market a portfolio primarily focused on four key therapeutic areas including medical aesthetics, eye care, central nervous system and gastroenterology.

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Challenges

The pharmaceutical industry traditionally has been plagued by a lack of cohesive consumer data (B2B and B2C). Allergan lacked the data intelligence and visualization tools needed to properly market product offerings to its customers and was in need of a solution to uncover hidden revenue opportunities and drive further customer retention.

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Solutions

  • Mapped existing CRM data to give Allergan a 360° view into their customer data
  • Optimized the data ingestion process into their CRM solutions to ensure the right data was being captured
  • Developed and launched omni- channel marketing campaigns across web, email, social and mobile
  • Provided further insights into consumer content, branding and messaging
  • Implemented a proprietary customer loyalty program with advanced fraud detection
  • Streamlined the processes and orchestration strategy and provided program management support

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