Allergan: data and technology meets pharma

Global Fortune 500 pharmaceutical company levels up data management



  • Health & Pharma


  • Technology & DataServices




Allergan plc (NYSE: AGN), headquartered in Dublin, Ireland, is a global pharmaceutical leader focused on developing, manufacturing and commercializing a portfolio of products. Allergan delivers life-enhancing innovations to help people around the world live healthier lives.

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The pharmaceutical industry traditionally has been plagued by a lack of cohesive consumer data (B2B and B2C). Allergan lacked the data intelligence and visualization tools needed to properly market product offerings to its customers and was in need of a solution to uncover hidden revenue opportunities and drive further customer retention.

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Transcend Digital streamlined the processes and fully built out data orchestration strategy. Our product managers & architects were hands on as the team developed data solution for Allergan and built an offshore development team and product managers.

  • Mapped existing CRM data to give Allergan a 360° view into their customer data
  • Optimized the data ingestion process into their CRM solutions to ensure the right data was being captured
  • Implemented a proprietary customer loyalty program with advanced fraud detection
  • Provided program management support
  • Delivered insights into consumer content, branding and messaging
  • UX/UI Design for Microsites
  • Front-End & Back-End Development
  • CMS Implementation & eCommerce Integration: Sitecore, WordPress, Salesforce Commerce Cloud
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  • $8M in Revenue
    Turned robust data sets into rich insights that allowed Allergan to drive $8M in revenue on one day through a single campaign
  • 24 Additional Campaigns
    Ran campaigns with Allergan in 2019 that drove millions in additional revenue
  • 250K Patients Reached
    Through its customer loyalty program, Transcend Digital enabled Allergan to manage its 25K doctors offices, reaching over 250K patients
  • $50M in 2019
    Transcend Digital implemented advanced data analytics with machine learning models for fraud detection that helped save Allergan over $50M in 2019
  • Built and scaled a 20 member engineers team
Transcend Digital is an A+ agency for both, strategic and tactical marketing solutions.

We set aggressive growth goals for the year, and it felt like we needed to bring an army of marketers to help us hit the targets. I’m so glad we hired Transcend – they run all our Paid Media, SEO & Content, and Email campaigns, and are consistently pivoting to ensure we're seeing strong ROI. They have a wealth of knowledge, are flexible and communicative.

Ryan Botwinick

Fyxt CEO

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