Global Fortune 500 pharmaceutical company

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Sector

  • Healthcare & Pharma
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Technology

  • Technology & DataServices
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Website

  • https://abbvie.com/allergan.html
allergan

About

Allergan plc (NYSE: AGN), headquartered in Dublin, Ireland, is a global pharmaceutical leader focused on developing, manufacturing and commercializing a portfolio of products. Allergan delivers life-enhancing innovations to help people around the world live healthier lives.

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Challenges

The pharmaceutical industry traditionally has been plagued by a lack of cohesive consumer data (B2B and B2C). Allergan lacked the data intelligence and visualization tools needed to properly market product offerings to its customers and was in need of a solution to uncover hidden revenue opportunities and drive further customer retention.

Solutions

Transcend Digital streamlined the processes and fully built out data orchestration strategy. Our product managers & architects were hands on as the team developed data solution for Allergan and built an offshore development team and product managers.

  • Mapped existing CRM data to give Allergan a 360° view into their customer data
  • Optimized the data ingestion process into their CRM solutions to ensure the right data was being captured
  • Implemented a proprietary customer loyalty program with advanced fraud detection
  • Provided program management support
  • Delivered insights into consumer content, branding and messaging
  • UX/UI Design for Microsites
  • Front-End & Back-End Development
  • CMS Implementation & eCommerce Integration: Sitecore, WordPress, Salesforce Commerce Cloud
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Results

  • $8M in Revenue
    Turned robust data sets into rich insights that allowed Allergan to drive $8M in revenue on one day through a single campaign
  • 24 Additional Campaigns
    Ran campaigns with Allergan in 2019 that drove millions in additional revenue
  • 250K Patients Reached
    Through its customer loyalty program, Transcend Digital enabled Allergan to manage its 25K doctors offices, reaching over 250K patients
  • $50M in 2019
    Transcend Digital implemented advanced data analytics with machine learning models for fraud detection that helped save Allergan over $50M in 2019
  • Built and scaled a 20 member engineers team

Heidi Shurtz
Allergan VP

Transcend has been a great partner for us. Their work has been exceptional, on or below budget and on time.
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