Global Fortune 500 pharmaceutical company levels up data management

Services

Enterprise Software Consulting

Sector

Health & Pharma

Website

Project Link

About

Allergan plc (NYSE: AGN), headquartered in Dublin, Ireland, is a global pharmaceutical leader focused on developing, manufacturing and commercializing a portfolio of products. Allergan delivers life-enhancing innovations to help people around the world live healthier lives.

Challenges:

Challenges

The pharmaceutical industry traditionally has been plagued by a lack of cohesive consumer data (B2B and B2C). Allergan lacked the data intelligence and visualization tools needed to properly market product offerings to its customers and was in need of a solution to uncover hidden revenue opportunities and drive further customer retention.

Solutions:

Solutions

Transcend Digital streamlined the processes and fully built out data orchestration strategy. Our product managers & architects were hands on as the team developed data solution for Allergan and built an offshore development team and product managers.

Mapped existing CRM data to give Allergan a 360° view into their customer data
Optimized the data ingestion process into their CRM solutions to ensure the right data was being captured
Implemented a proprietary customer loyalty program with advanced fraud detection
Provided program management support
Delivered insights into consumer content, branding and messaging
UX/UI Design for Microsites
Front-End & Back-End Development
CMS Implementation & eCommerce Integration: Sitecore, WordPress, Salesforce Commerce Cloud

Results

$8M in Revenue
Turned robust data sets into rich insights that allowed Allergan to drive $8M in revenue on one day through a single campaign
24 Additional Campaigns
Ran campaigns with Allergan in 2019 that drove millions in additional revenue
250K Patients Reached
Through its customer loyalty program, Transcend Digital enabled Allergan to manage its 25K doctors offices, reaching over 250K patients
$50M in 2019
Transcend Digital implemented advanced data analytics with machine learning models for fraud detection that helped save Allergan over $50M in 2019
Built and scaled a 20 member engineers team

Testimonials

Transcend Digital is an A+ agency for both, strategic and tactical marketing solutions.

We set aggressive growth goals for the year, and it felt like we needed to bring an army of marketers to help us hit the targets. I’m so glad we hired Transcend – they run all our Paid Media, SEO & Content, and Email campaigns, and are consistently pivoting to ensure we're seeing strong ROI. They have a wealth of knowledge, are flexible and communicative.