Fyxt revolutionizes commercial real estate property management

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Sector

  • PropTech
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Technology

  • Web and Mobile
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Website

  • https://fyxt.com
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About

Fyxt provides innovative solutions to the commercial real estate industry, designed to improve businesses' NOI and reduce operational costs. Founded in 2017, Fyxt is a fast growing venture-backed company headquartered in Los Angeles, California. The Fyxt platform helps property management teams work together on a whole new level.

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Challenges

Fyxt developed a best-in-class technology for commercial property managers that bridges the disconnect between commercial asset owners, managers, tenants and service providers. With amazing product in their hands and several first customers using the platform, Fyxt founders needed a growth plan. How do we communicate the value of the platform to our prospects? How do we effectively capture the leads that will allow us scale the business?

Fyxt approached Transcend Digital to help them identify company positioning, develop communication strategy and fully manage paid, owned and earned media.

Solutions

  • We started by conducting an in-depth audience research, content gap analysis and developed a content strategy that successfully communicates Fyxt unique value proposition and resonates with the target audience.
  • With the clear brand positioning and content strategy, Transcend started laying the foundation, by building out well-oiled lead generation machine on the website: developed exclusive content, designed the forms and built gated content landing pages to capture high-quality leads. Every piece of content produced was developed with SEO in mind to ensure the content is relevant and optimized to the right keywords.
  • Transcend fully developed Resource / Blog section. We have been creating and publishing search-engine optimized articles monthly.
  • To improve discoverability of the content, Transcend conducted full website audit to identify areas of improvement in terms of SEO. We optimized page titles, alt tags and metadata, improved mobile responsiveness, added schema markups.
  • From there, we started building out our paid media campaigns. We designed and developed content (case-studies, comparison charts) that demonstrate Fyxt benefits and value to capture and convert high-intent audiences in the middle of the funnel.
  • To fill a pipeline of leads, Transcend launched hyper-targeted LinkedIn ad campaigns in the upper-funnel strategy, by leveraging custom audience lists and intent-optimized creative & messaging.
  • As part of the bottom funnel strategy, we activated automated email marketing campaigns to nurture the leads, engage them with relevant content and guide them to sign up with Fyxt.
  • The importance of high-quality, targeted landing pages to convert the visitors can’t be understated. Transcend Digital designed and developed high-impact conversion landing page (fyxt.com/try) that fits the brand and is optimized to the audience intent to make sure all the leads have a soft place to land to.
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Results

  • 7.1X up arrow
    increase in monthly leads
  • 50% up arrow
    increase in monthly sales qualified calls
  • 3.8X up arrow
    increase in monthly website users
  • 3.1X up arrow
    up average session duration
  • 5.5X up arrow
    increase in LinkedIn page monthly followers
  • 270% up arrow
    increase in organic & direct leads

Ryan Botwinick
Fyxt CEO

Transcend Digital was exactly what we needed for our early stage company and continues go above and beyond for the product and consistently impress me with their thought process and ability to remain lean.
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