who we are

Account Based Marketing Agency

What we do

Get personal and getresults  with our account based marketing solutions.

What we do

Our account based marketing (ABM) solutions are designed to help you target high-value accounts with personalized campaigns that speak directly to their needs and pain points. Our approach combines data-driven insights, strategic planning, and creative execution to deliver highly relevant and compelling content that resonates with your target accounts.

WHAT SUCCESSFUL account based MARKETING can do FOR YOU

  • Increase revenue

  • Improve ROI

  • Achieve better alignment with sales

  • Increase customer loyalty

  • Improve brand reputation

Increase revenue.

By targeting high-value accounts, startups can increase their revenue potential as they engage with customers that are more likely to make a purchase or become a long-term customer.

Improve ROI

Because ABM is a more targeted approach, it typically delivers a higher return on investment (ROI) than traditional marketing methods, as startups are not wasting resources on accounts that are unlikely to convert.

Achieve better alignment with sales.

ABM encourages closer collaboration between marketing and sales teams, resulting in a more streamlined and effective sales process. Sales teams are provided with the information, tools, and resources they need to engage with target accounts effectively, which ultimately increases their chances of closing deals.

Increase customer loyalty.

By tailoring all communications, content, and campaigns to specific accounts, startups can establish stronger relationships with customers, resulting in increased customer loyalty and retention.

Improve brand reputation.

By creating personalized messaging and content that resonates with target accounts, startups can improve their brand reputation and establish themselves as thought leaders in their industry.

challenges_ABM

Challenges

 

  • Limited resources: Startups face the challenge of personalizing the buyer's journey, which means tailoring all communications, content, and campaigns to specific accounts. This requires a significant amount of resources, including a skilled marketing team capable of creating personalized messaging and content that resonates with each account. Startups must ensure they have the right team in place to execute an effective ABM strategy.
  • Fragmented sales process: Another challenge startups face with ABM is the need for marketing and sales teams to work closely together. Marketing needs to provide sales with the right information, tools, and resources to engage with target accounts effectively. Sales teams must also be aligned with the marketing strategy to maximize the impact of the ABM campaign. Startups need to have a streamlined sales process in place that enables both teams to work seamlessly and achieve their objectives.
  • Incomplete understanding of target audience: Startups need to know their Ideal Customer Profile (ICP) in and out to develop an effective ABM strategy. Understanding the specific characteristics and pain points of the target accounts is essential to personalize the messaging, content, and campaigns that resonate with each account. Startups must research and analyze their ICP to gain insights into their customers' behavior, preferences, and needs, enabling them to create a successful ABM campaign.

Account Based Marketing solutions for startups

  • ABM strategy
    13-2

    Our team of experts will work with you to develop a comprehensive ABM strategy that aligns with your business objectives and target accounts. We'll help you identify your Ideal Customer Profile (ICP), map out the buyer's journey, and create personalized messaging and content that resonates with each account.

  • ABM campaign execution
    14-3

    We'll execute your ABM campaigns from start to finish, leveraging our expertise and technology to ensure each account receives personalized and targeted communications. We'll help you measure campaign performance and make adjustments as needed to achieve the desired outcomes.

  • Demand-based ABM
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    Our demand-based ABM solutions help you focus on accounts that are most likely to convert, delivering the right message to the right account at the right time.

  • ABM HubSpot
    16-3

    We offer ABM solutions on HubSpot, a powerful marketing automation platform that enables us to streamline your ABM campaigns and measure their impact effectively.

  • ABM in sales
    17

    Our marketing and sales teams work together closely to ensure your ABM campaigns achieve the desired outcomes. We'll provide sales teams with the right information, tools, and resources to engage with target accounts effectively, ensuring a streamlined sales process that maximizes the impact of your ABM campaigns.

Why Transcend

  • Premium Solutions

    premium solutions

    At Transcend we combine custom design and A+ development solutions with data intelligence to deliver unmatched results. Our team has an excellent track record of launching custom website applications for brands across the globe.
  • HOLISTIC APPROACH

    HOLISTIC APPROACH

    We start with an in-depth research of your ideal customer profiles and buyer personas, we analyze audience behaviors to create tailored customer experiences that drive engagement.

  • Award-winning team

    award-winning team

    We're a team of  100+ engineers, designers and business analysts. We have expertise in a variety of technologies, databases and third-party systems to create unique, modern and responsive websites.

  • DATA-DRIVEN SOLUTIONS

    Data-driven strategy

    Data is at the heart of everything we do. We believe the best customer experiences are built off of diligent analyses of consumer & market data and rigorous testing plans.

Getting started is easy - speak to an expert today

FILL US IN ON THE PAIN POINTS YOU ARE STRUGGLING WITH AND WE'LL MAP OUT A SOLUTION.
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Frequently Asked Questions

  • What is account-based marketing?

    Account-based marketing (ABM) is a strategic approach to marketing that focuses on targeting high-value accounts or customers by tailoring all communications, content, and campaigns to those specific accounts. It involves identifying the key decision-makers and stakeholders within the target accounts, understanding their pain points, and creating personalized messaging and content that resonates with them.

  • What are ABM campaign examples?

    ABM campaigns can take many forms, but some common examples include targeted email campaigns, personalized landing pages, social media advertising, and account-based retargeting. For instance, a B2B software company might create a personalized landing page for a specific account, featuring messaging that addresses the account's specific needs and pain points.

  • What are account-based marketing tactics?

    Account-based marketing tactics typically involve a combination of inbound and outbound marketing strategies. Inbound tactics may include content marketing, SEO, and social media engagement, while outbound tactics may include targeted email campaigns, direct mail, and personalized advertising. ABM also involves tactics such as account profiling, buyer persona research, and lead nurturing.

  • What is B2B account-based marketing?

    B2B account-based marketing is a strategic approach to marketing that focuses on targeting high-value accounts or customers in the business-to-business (B2B) space. It involves identifying the key decision-makers and stakeholders within the target accounts, understanding their pain points, and creating personalized messaging and content that resonates with them. ABM in B2B also involves working closely with sales teams to ensure alignment and maximized impact.

  • Is Account Based Marketing the right marketing strategy for my startup?

    Tech startups can benefit from account-based marketing (ABM) when they are targeting specific high-value accounts or customers with personalized and targeted messaging.

    Startups that have a small customer base, a high customer lifetime value, and a longer sales cycle can benefit from ABM. ABM can help startups in the following scenarios:

    • Targeting high-value accounts: ABM is effective for startups that are targeting specific accounts or customers with a high potential for revenue.
    • Personalized messaging: ABM allows startups to create personalized and targeted messaging for each account or customer, which can increase engagement and conversions.
    • Long sales cycle: If the sales cycle is long, ABM can help to keep the target accounts or customers engaged throughout the process.
    • Niche products or services: If the startup offers niche products or services, ABM can help to reach the right audience.

We've been fortunate to work with some fantastic teams

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Our launch at the Adidas event was a huge success, with over 90% of their registered participants using our app with high frequency and sharing high praise about their experience with our team and their social networks. Now we are in position to do larger projects with clients like Adidas thanks to Transcend Digital who will continue to be our trusted partner going forward.

Cade Netscher Neurun CEO
Saravana Sivasankaran

Transcend’s flexibility to find resources and build a team that fits my vision and work culture was incredible. I trusted them to build an effective technical team for me and Transcend delivered as promised.

Saravana Sivasankaran Marlo CEO
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Working with Transcend Digital has allowed our operations team at Markett to turn our ideas into a functional product. The Transcend Digital team has been a joy to work with and learn from. I would highly recommend their services to any rapidly growing company looking to outsource their development operations and bring products to life.

Sami Bernstein Markett CMO
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Transcend Digital was exactly what we needed for our early stage company and continues go above and beyond for the product and consistently impress me with their thought process and ability to remain lean. 

Ryan Botwinick Fyxt CEO
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Transcend has been a great partner for us. Their work has been exceptional, on or below budget and on time.

Heidi Shurtz Allergan VP
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Transcend Digital was the backbone of our technology infrastructure as they successfully deployed our mobile app technology across India to support thousands of daily rides. They were a pleasure to work with and I am incredibly grateful for their services

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I highly recommend them to anyone looking for Digital Transformation needs.

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I am amazed at the speed and quality of engagement showcased by Transcend serving my urgent and business sritical needs. Their execution methodology is flawless and Professional.

Sean Bellerby GoSnow CEO
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I embarked on a journey to bring an idea to reality as a 1st time Mom-trepreneur, but I needed a development and technology firm that understood I had other responsibilities. I needed experts to help and advise me about my app development - how to approach my project, manage my time and budget, and meet my deadlines. Transcend Digital was amazing! My idea is now a reality!

Sara Stein Founder MaMaThis

So what’s next?
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Transcend Digital is a premier Brand & Customer Experience firm. We operate at the intersection of CX, product development and digital marketing to service a diverse group of client partners all over the world.

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