Ceribell: seizure diagnostic and critical care monitoring innovation

Fyxt revolutionizes commercial real estate property management

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Sector

  • HealthTech
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Technology

  • Web and Mobile
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Website

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About

Ceribell is a leading medical equipment manufacturer based in Sunnyvale. It stands out as the first to combine critical care monitoring with neurodiagnostic capabilities, thanks to its groundbreaking AI-powered point-of-care EEG diagnostic system. This innovation is transforming the management of seizures in acute care settings. Ceribell aims to expand access to EEG diagnostics, making them more effective and cost-efficient.

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Challenges:

Challenges

As Ceribell experienced rapid growth, it faced the challenge of ensuring its marketing technology infrastructure could adequately support its expanding operations. This situation prompted a need for a critical assessment to determine if the current systems were scalable and capable of handling increased demands. Additionally, Ceribell aimed to refine its approach to utilizing first-party data. This was essential for driving more targeted and effective marketing strategies in the future.

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Solutions:

Solutions

Transcend Digital conducted a thorough audit of Ceribell's marketing infrastructure:

  1. Assessing usability of each platform.
  2. Evaluation of first, second, and third-party data usage.

  3. Comprehensive tech infrastructure analysis including CMS, Web Analytics, Tag Management, CRM, Marketing Automation, and Business Intelligence.
  4. Development of a MarTech heat map to pinpoint strengths, areas for improvement, system redundancies, and gaps in cross-system integrations.
  5. Assessed Social and SEM programs, offering strategies to enhance digital visibility and search engine discoverability.
  6. Evaluated targeting strategies, suggesting multivariate testing, segmentation, and personalization for improved engagement.
  7. Creation of a cost-benefit platform implementation map.
  8. A detailed findings report and an optimization roadmap, categorizing immediate versus long-term priorities.
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Results

  • Earned a spot on Fast Company's 2023 World's Most Innovative Companies list.
  • 2.75Xboost in organic traffic, partially due to contributions from Transcend Digital's recommendations.
  • Raised a total funding of $138M

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Ryan Botwinick
Fyxt CEO

Transcend Digital is an A+ agency for both, strategic and tactical marketing solutions. We set aggressive growth goals for the year, and it felt like we needed to bring an army of marketers to help us hit the targets. I’m so glad we hired Transcend – they run all our Paid Media, SEO & Content, and Email campaigns, and are consistently pivoting to ensure we're seeing strong ROI. They have wealth of knowledge, are flexible and communicative.