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Services

Sector

Health & Pharma

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Project Link

About

Zepp Clarity, a subsidiary of Zepp Health Global, recently launched their invisible hearing aid models as an over-the-counter (OTC) option. Providing both over-the-ear and nearly invisible in-ear models, Zepp enters the hearing aid space with industry-leading tech coupled with a dedicated support system.

Challenges:

Challenges

As a new brand entering a very competitive space, it was important to highlight Zepp’s expertise in tech innovation by positioning the brand as an industry leader in both quality and education. To emphasize this, we built a clear path-to-purchase journey providing engaging touchpoints that meet the user at every step in the decision making process.

Solutions:

Solutions

Zepp Clarity approached us to build a lead generation pipeline for the launch of their 3 flagship products: hearing aid models.

Our goal was to define a clear path to purchase strategy by embodying the phases a typical hearing loss client experiences on their journey to obtain hearing aids. We outlined a 3-phase lead-focused media mix, consisting of Google Ads/Facebook social ad prospecting, while utilizing an aggressive email automation remarketing strategy to move users through the purchase journey.

Analysis of key metrics related to the hearing aid buying process and executed a comprehensive redesign, strategically aligning with industry benchmarks.
Analysis and strategy implementation of a proprietary lead generation strategy: With a focus on driving top of funnel hearing test leads, mid funnel hearing aid sample kit orders and bottom funnel on-page purchases.
Aligning media mix execution that synchronizes with customer service outreach as a means to support the user journey and provide effective communication touch points throughout the buying process.
Email automations positioned to drive down remarketing costs and effectively create internal remarketing touchpoints.
Optimizations of purchase stage campaigns to maximize performance delivery and maintain below industry cost per leads.

Results

$20+ Cost-per-SQL
3000+ sales qualified lead pipeline generated
82% increase in top funnel qualified site traffic

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We set aggressive growth goals for the year, and it felt like we needed to bring an army of marketers to help us hit the targets. I’m so glad we hired Transcend – they run all our Paid Media, SEO & Content, and Email campaigns, and are consistently pivoting to ensure we're seeing strong ROI. They have a wealth of knowledge, are flexible and communicative.