GUNNAR leverages patented lens technology to help enhance performance and protect the eyes from blue light and symptoms associated with digital eye strain. Computer Vision Syndrome [CVS] has become a common problem for the digital generation. Cumulative exposure to HEV light can contribute to vision problems such as cataracts and age-related macular degeneration. GUNNAR is the only patented computer eyewear recommended by doctors to protect and enhance users vision.
In early 2020, GUNNAR began seeing large spikes in online sales through their website due to global consumer behavior changes stemming from the pandemic. GUNNAR saw a renewed need for investment in their online sales channels, their attention to SEO, and their paid media strategy.
The team partnered with Transcend to improve their website, supporting key sales drives while leveraging Transcend's offshore model to keep costs low. Transcend also supported GUNNAR's sales drives and new product launches by adding landing pages, branded content, and other campaign specific elements throughout the site.
GUNNAR was also having difficulty hitting key performance goals while leveraging paid media to drive online sales of its products with key retail partners.