Tara is a beauty company, with global operations across 7 markets. Tara is where the best of nature, modern science and time-tested heritage meet.
Launching a new product on a new market is never an easy task even for heavy-weight brands (remember Amazon Fire?).
Tara Formula partnered with Transcend Digital to build a strategy to disrupt the beauty category in the US. Tara tasked Transcend Digital to develop an encompassing go-to-market plan and execute on it, driving sales at efficient ROAS.
Transcend Digital deployed a CRM solution and integrated it with marketing platforms to create cohesive and relevant experiences to the customers. The team developed and launched an integrated omni-channel marketing campaign:
-Identified buyer personas and their needs, defined targeting segments, informed creative and messaging with data-driven insights
-Launched a cross-channel campaign to generate brand awareness and build interest among prospects
-Implemented remarketing strategy to drive consideration by promoting unique seller proposition points and product benefits
-Efficiently captured high-intent shoppers with dynamic, catalog campaigns