Tara is a beauty company, with global operations across 7 markets. Tara is where the best of nature, modern science and time-tested heritage meet.
Launching a new product on a new market is never an easy task even for heavy-weight brands (remember Amazon Fire?).
Tara Formula partnered with Transcend Digital to build a strategy to disrupt the beauty category in the US. Tara tasked Transcend to develop an encompassing go-to-market plan and execute on it, driving sales at efficient ROAS.
Beauty & Cosmetics sector in the US is a highly competitive space. Beauty industry is also notorious for its customers disloyalty. To succeed, brands need to clearly communicate their value proposition, build engaging communities, double-down on customer experience and consistently produce high-quality content.