Product launch done right: beauty brand sees 30% increase in sales

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Platform

  • Beauty, eCommerce
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Technology

  • HubSpot
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Website

  • www.taraformula.com
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Services

  • CMS
  • CRM
  • Email
  • SEM
  • Shopping
  • eComm
  • FB/IG
  • Snapchat
  • Display
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Project Info

Tara is a beauty company, with global operations across 7 markets. Tara is where the best of nature, modern science and time-tested heritage meet.

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Challenges

Launching a new product on a new market is never an easy task even for heavy-weight brands (remember Amazon Fire?).

Tara Formula partnered with Transcend Digital to build a strategy to disrupt the beauty category in the US. Tara tasked Transcend Digital to develop an encompassing go-to-market plan and execute on it, driving sales at efficient ROAS.

Solutions

Transcend Digital deployed a CRM solution and integrated it with marketing platforms to create cohesive and relevant experiences to the customers. The team developed and launched an integrated omni-channel marketing campaign:
-Identified buyer personas and their needs, defined targeting segments, informed creative and messaging with data-driven insights
-Launched a cross-channel campaign to generate brand awareness and build interest among prospects
-Implemented remarketing strategy to drive consideration by promoting unique seller proposition points and product benefits
-Efficiently captured high-intent shoppers with dynamic, catalog campaigns

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Results

  • 12X Growth YOY
    Omni-channel marketing strategy planning & execution driving explosive growth across targeted markets
  • DISPLAY
    20X up arrow Sales
  • SOCIAL
    30% up arrow Sales
  • 25% up arrow CTR
  • 42% up arrow Conversion Rate
  • 20% down arrow CPC
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