Love Coffee? The Microdose Co helps you elevate your coffee routine and feel focused, clear and functional without any of the jitters or crash.

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Platform

  • Shopify
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Technology

  • Technology & DataServices
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Website

  • www.themicrodoseco.com
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Services

  • Strategy
  • Social Ads
  • Display Ads
  • Analytics
  • Creative
  • Email
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Project Info

How many cups of coffee do you drink every day? We love coffee, but no one likes that feeling when energy spike dies out and the loss of energy hits. The team at Microdose Co came up with a brilliant idea: to fortify the coffee with performance supplements to decrease jitters, eliminate midday crash, improve focus so that we can go after that extra cup of coffee! And just like that - the secret formula was developed and The Microdose Co team was ready to tackle the next big challenge: How to market the new product? How much advertising budget to put against it?

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Challenges

How many cups of coffee do you drink every day? We love coffee, but no one likes that feeling when energy spike dies out and the loss of energy hits. The team at Microdose Co came up with a brilliant idea: to fortify the coffee with performance supplements to decrease jitters, eliminate midday crash, improve focus so that we can go after that extra cup of coffee! And just like that - the secret formula was developed and The Microdose Co team was ready to tackle the next big challenge: How to market the new product? How much advertising budget to put against it?

Solutions

"We started by analyzing the audience behaviors: who they are, where we can find them and what they prioritize. Through the research we learned that Microdose's target audience is often times not fully aware of the healthy benefits the superfoods and mushroom supplements provide. This makes total sense, as the product niche is still relatively new and hasn't become mainstream, yet. This lead us thinking to win customers' hearts and minds we should create highly engaging and educational content. We developed a full-funnel strategy that was executed by Transcend Digital. It was holiday season and the timing couldn't be better.

Our team took client's media assets (photos, videos, logo and brand materials) and converted them into high-impact brand video ad (30s) and benefit-oriented still imagery ads.

Holiday season for advertisers could turn in a complete disaster if paid media dollars aren't allocated properly. Keeping that in mind, in our social ads we targeted look-a-like audiences based off of Instagram followers - doing so allowed us to reach shoppers that are more likely to engage with our content, at scale. Our ads drove awareness and generated video views at $0.07 CPV during the highly competitive time of the year.

We as consumers navigate through complex journeys and need to make decisions quickly. And sometimes this means being reminded of the benefits of the product and wowed by seeing how others enjoyed it. We wanted to re-connect with those audiences that engaged with the content (video viewers, engaged website visitors).

Lastly, we leveraged custom-intent audiences on Google Network to get in front of customers that previously expressed interest in the topic to capture the intent.

To help break the purchase barrier, the Microdose Co is offering free trials to first-time customers. Transcend Digital is launching a free-trial campaign promoting the trial sachets. Stay tuned!"

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Results

  • 17X up arrow increase in overall traffic to the website
  • 2.1% ROAS in the first week
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