Calling all coffee lovers! How many cups of coffee do you drink every day? We love coffee, but no one likes that feeling when energy spike dies out and the loss of energy hits. The team at Microdose Co came up with a brilliant idea: to fortify the coffee with performance supplements to decrease jitters, eliminate midday crash, and improve focus! And just like that - the secret formula was developed.
The Microdose Co brough Transcend Digital to develop the marketing strategy to effectively capture and convert high-intent shoppers during the end-of-the-year holiday gift-giving season.
We started by analyzing the audience behaviors: who they are, where we can find them and what they prioritize. Through the research we learned that Microdose target audience is often times not fully aware of the healthy benefits the superfoods and mushroom supplements provide. This makes total sense, as the product niche is still relatively new and hasn't become mainstream, yet. This lead us thinking to win customers' hearts and minds we should create highly engaging and educational content.