Email Marketing Services

FAQS

• How does email marketing work for your business?

  Email marketing is the digital marketing process of sending promotional messages to existing and potential customers in a bid to generate and increase leads, traffic, sales, and profits or the bottom line. It basically involves using email for marketing purposes.

   

  Digital and online marketing through email and social networks have become vital in communicating and interacting with customers. But despite the increased popularity of social networks, email marketing remains one of the best ways to communicate with customers and audiences.

   

  • An effective email marketing campaign requires you to put in some work and learn about your customers. The first thing you need is an active Email List, a database of all your potential and interested customers. Remember, you cannot force people to read your emails. Thus, anyone on your email list must have signed up voluntarily to be receiving your messages. Buying email lists is one characteristic of a campaign that's doomed to fail.
    
    
  • Once your email list is ready, it's time to get an email service provider (ESP), an email marketing platform like us, Transcend Digital, to help design, execute, automate, and manage your email marketing campaign.
    
    
  • Finally, you have to align your email list and ESP to the goals of the campaign. Do you want to boost brand awareness, drive sales, increase customer engagement and loyalty, or generate leads?

• What are the benefits of email marketing?

  • It's simple, effective, and affordable. Email marketing enables business owners to communicate with a vast group of clients at a cheap cost per message.
  • It enables you to pass information directly to clients, in their mailbox, at their convenience. 
  • When used correctly, email marketing software enables you to greet people by name, segment specific themes for certain individuals on your list, and ultimately arrive privately in their mailbox.
  • Can be more successful than social media in acquiring new customers.
  • Email marketing is a science that requires no guesswork. You can trace who opened their email, visited links, and how many individuals unsubscribed when using any email marketing program. Email marketing statistics are essential to keep in mind as you assess your overall internet marketing approach.
  • Email is an excellent opportunity to collect vital consumer data to create more deliberate and meaningful client touchpoints.
  • Email enables you to integrate your marketing channels, resulting in a seamless and consistent buyer's experience.

• Why is email marketing effective?

  The goal of any marketing campaign is to boost your bottom line in the end. Email marketing ranks as the most effective digital marketing campaign with a $38 ROI for every dollar spent. When done right, email marketing can bring you tremendous results.

   

  Email is effective because:

   

  • Its permission-based, meaning you're a step closer to a sale once a customer agrees to be receiving your messages.
  • It gives you direct access to your audience.
  • You're in control of your work without having to worry about algorithms affecting the number of people you reach, as it happens with social media.
  • It's easily scalable without straining your resources.
  • It's easy to personalize content based on demographic and psychographic traits and significantly boost your revenue.

• What are the benefits of hiring an email marketing agency?

  Marketing expertise from an entire team

  One of the greatest benefits of hiring an email marketing agency is that you gain the benefit of an entire team of planners, designers, copy-writers and SEO experts who possess a diverse range of skills, knowledge and experience. This makes far more sense than either attempting to do it yourself or hiring a single marketer.

   

  In-depth Knowledge

  When you hire a digital email marketing agency, you have all the experience in the execution of online strategies at your disposal. This means that none of the actions of your business will be executed randomly. Therefore, when choosing an agency, make sure it can provide you with a track record that shows the results it has achieved and the projects it has carried out.

• What makes a good email marketing agency in 2023?

  Not every email marketing agency can be trusted. Beware of agencies that "talk big" but have no portfolio or good references in their books. Here are some of the qualities of a good email marketing agency: 

   

  Modern technology

  The first step in looking for a good email marketing agency is to check whether they have the required technology and the right people to use it. Effective email marketing requires modern technology that makes it possible to personalize messages sent to your business's audience. 

   

  Efficient mailing list management

  Contact list segmentation and management is one of the fundamental features of any email service. 

   

  Look for a portfolio

  When trying to find the right email marketing agency, you'll want to look for a portfolio. A portfolio gives you insight into the work a company does for its clients. You want to see samples of their work to help you decide if they are a good fit for your business.