What we do

SEO & Content Marketing

WHO WE ARE

SEO & Content marketing goes beyond h-tags. It is regular publishing of searchintent-optimized content.

WHO WE ARE

Transcend's SEO & Content marketing process is designed to ensure your website is search-friendly by targeting high-intent keywords that align with your brand’s identity, geography and are most likely to generate incremental search volume. Our SEO & Content solutions increase both quality and quantity of traffic to your website.

Service Pages

We hear you!

Content marketing is one of the most powerful digital marketing strategies to increase traffic, engagements, and conversions. Unfortunately, traditional marketing campaigns and advertising strategies are no longer as effective as they once were. Do any of the following issues ring the bell for you?

 

  • Your website isn’t showing up on Google
  • Your website traffic has been gradually declining and you don’t know why
  • You migrated over to a new website / new CMS
  • You need help monetizing the traffic 
  • You're launching a new product in a competitive market

 

The most challenging part is creating relevant and unique content, consistently. Content that helps prospective customers make better purchasing decisions establishes you as an authority in your niche. Authority combined with SEO boosts ranking and traffic to your website.

Our Solutions

Transcend Digital is a full-service digital marketing agency with a deep understanding of content marketing and SEO. We craft content marketing strategies to maximize your ROI and increase revenue. We handle all sizes of clients with integrity and professionalism. 

If you do not have dedicated SEO and Content Marketing resources or simply want the best for your brand, let us help you. Our professional SEO consulting services include:

 

  • Content Marketing Strategy
  • High-quality Content Production
  • Establishing Credibility and Authority
  • Measuring Content Marketing ROI
  • Infrastructure Analysis
  • Link Profile Audit & Link Prospecting Recommendation
  • Site Crawl Review
  • Trust Factor Analysis
  • Web Analytics Setup
  • Amazon SEO
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Services

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SEARCH ENGINE OPTIMIZATION

Metadata & page tags optimization
Robots.txt + XML sitemap submission

AMP optimization

technical SEO / website coding

crawl budget management

Canonicalization analysis

link building

redirect chains optimization

directory listing management

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CONTENT THOUGHT LEADERSHIP

Content gaps analysis

keyword research & segmentation

buyer persona journey mapping

content writing

content pruning

competitor audit

Storefront A+ content

transparent reporting

content promotion

Improve discoverability and crawlability of your website

Local business or national brand, having search-friendly website is key to building your digital presence. We analyze and optimize your website and listings to improve discoverability of the content by search engine bots. Our SEO experts will audit your website, identify and prioritize optimization opportunities. Transcend's team of SEO consultants will develop a tactical project plan for you to achieve SEO excellence:

  • Search engines can crawl / find your page (analysis and optimization of status codes, sitemaps, information architecture, robot.txt)
  • Search engines can index your page (meta description, alt tags, page title and h-tag structure optimization)
  • Search engines can render your page (JavaScript, website coding, page speed, AMP-optimization, the DOM)
  • Search engines can understand the content on your page (structured data: schema.org, HTML)
  • You're sending search engines the proper signals for ranking content (canonical tags)

 

Tools we use:

Boost relevancy and drive high-quality traffic

Is your content solving customer's problem? We start by performing extensive keyword research to understand consumer search intent in your category. We then map keywords to your website to identify content opportunities.

Whether you have dedicated SMEs on your team or looking to outsource content creation completely – Transcend Digital works with you to produce search-friendly, intent-driven content that meets the needs of your audiences.

1.   Content Marketing Strategy

To develop an effective strategy, we begin with a competitive marketing strategy to establish how your content compares to the top competitors. We will then identify the keywords and content format that rank for your niche and create a content marketing strategy to rank your website high.

2.   Developing a Customer Avatar

Different audiences consume different types of content. So, the next step is to develop an ideal customer avatar for your audience and begin to craft content to engage them.

3.   Content creation

The third step is to create well-written, engaging, easy to read, and SEO content for your audience. We will also look at your site's health and technical structure and optimize for crawling at this step.

Looking to boost your organic presence on Amazon? We know what’s separates average product listing page content from the A9 optimized content. Our team of certified experts will create algorithm-friendly and consumer-centric storefront content that drives conversions.

4.   Content Promotion

Having great content is not good enough if prospective customers cannot find and interact with it. Therefore, we create search engine optimized content to serve related search queries. Incorporating social media and email marketing in the content marketing strategy helps you take up more online real estate.

5.   Strategy Analysis and Reporting

We analyze the strategy's success by tracking and measuring its performance over time. We provide our clients with simplified content marketing status results and how they affect their bottom line.

6.   Strategy Adjustment and Optimization

The final step is to review the results and tweak your content marketing strategy to improve effectiveness. Each report provides insight into current customer behavior and emerging marketing trends, enabling us to stay ahead of the competition. The result is a continual wheel of content to improve your brand's visibility and cement your authority as a thought leader.

OUR PARTNERS
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Why Transcend

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    Exclusive Technology & Management Expertise

    We have a track record of successfully implementing SEO & Content strategies for b2b and b2c clients of all sizes.  We use proprietary tools and frameworks to perform keyword research, content gap analysis, and SEO audits.

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    Holistic Approach

    Our professional SEO consulting services are tailored to your business needs. We take a full-funnel approach to deliver end-to-end eCommerce and lead generation SEO solutions that improve your brand's organic search presence and drive high-quality traffic.

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    uniquely positioned

    We're a full-service customer experience and digital marketing agency. We know how marketing channels interconnect and work together to drive maximum returns. 

  • 8-1

    Data-driven planning & measurement

    We perform an in-depth analysis of consumer search behaviors, audience and keyword research, we study seasonal fluctuations in demand and model out intent segments to craft custom SEO & Content strategy around your specific goals.

FAQS

  • Which is the best strategy: SEO or Content Marketing?

    The truth is it's not either/or approach. Successful content marketing is a recipe of both. You can create the juiciest and unique content in the world, but if it's not discoverable by search engines, there is no value in it. On the other hand, the best-in-class search engine optimization isn't going to help if you've been producing irrelevant content sporadically.

  • Are search engine optimization services worth it?

    SEO is effective if you have the right strategy in place and work with a partner that knows how to get real business results (sales, new customers growth), not just vanity KPIs uplift (such as CTR, keyword ranking). For maximum efficiency, brands should take a holistic approach, by complementing SEO efforts with other marketing initiatives (CRO, paid promotion). Focusing on driving traffic isn't enough, you should also have a strategy in place to monetize that traffic, by creating cohesive relevant customer experiences.

  • How long does SEO take to start working?

    Typically, it takes 4-6 months on average to start seeing results for SEO & Content Thought Leadership if you're in the b2b space. eCommerce b2c brands tend to approach the break-even point quicker.

     

    SEO & Content Marketing results build over time. SEO won't give you immediate results, however, it's a marketing tactic that generates outstanding efficiencies long-term when done right.

  • What makes a great SEO agency in 2022?

    1. Expertise 

    Outstanding SEO & Content marketing agency takes a personalized approach to every client. A great SEO brings a team of technical SEO experts, analysts, content strategists, UX designers, web developers to provide end-to-end solutions to your needs.

    2. Eyes on the prize

    Good SEO firm provides regular keyword ranking reports, a great SEO company sees the big picture and delivers comprehensive reports on business KPIs that matter.

    3. Data-driven

    When it comes to content marketing, you want to have a highly analytical team in your corner. An SEO company with strong analytical capabilities will evaluate your existing content performance, identify which elements are working well and which parts need to be improved.

So what’s next? Let’s work!

We’d love to hear from you to discuss digital marketing, product development and web design or to hear about your new idea. Build better and grow faster. Together.

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