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You've just closed a series of funding and are ready to take things to the next level - but where do you start? You may have tried traditional marketing methods like TV or radio ads, but they just aren't as effective for tech startups as they are for other businesses. That's because people who are interested in technology are more likely to find information about new products and services online.

One of the most important aspects of scaling any business is having a successful digital marketing strategy in place. This can include email marketing, search engine optimization, social media, and re-targeting ads. In this blog post, we'll discuss each of these strategies in detail and show you how they can help your tech startup grow rapidly!

1) Email Marketing

When done correctly, email marketing can be a great way to grow your tech startup quickly! Email marketing allows you to reach out to potential customers and let them know about your product or service. This, in turn, builds awareness, drives traffic to your website, and generates leads.

According to statistics, consumers who receive targeted emails spend 138% more than those who do not. And the best part is you don't have to break the bank as email marketing has an ROI of 3800% - which means that for every $1 you spend on it, you'll make $38 back.

To establish a successful email marketing strategy, segment your list so that you're only sending relevant information to those who will actually be interested in what you have to say. You should also make sure to personalize your emails as much as possible. Include the recipient's name in the subject line and body of the email, and make sure to write in a friendly tone.

Here are other few tips for successful email marketing:

  • Make sure your subject line is attention-grabbing and relevant to the email content
  • Include a call-to-action in the email so that recipients know what you want them to do
  • Keep the email short and to the point - people are more likely to read it if it's not too long
  • Test different versions of the email to see what works best

If you’d like to learn more about which email marketing tool to use, head to our blog post “HubSpot vs Mailchimp: Choosing the Best Email Service Provider for Your Business”.

2) Search Engine Optimization and Content Marketing

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). Considering 75% of search users don't go past the first page when searching for something on search engines like Google, using SEO can help your potential customers find you when they're searching for keywords related to your business. It can also help you build trust and show your customers you're a reputable company.

It's important to note that SEO is a long-term strategy, and it takes time to see results. However, it's one of the most effective ways to grow your tech startup because it can help you attract organic traffic - which is free! It also allows you to have a large customer base to sell your products or services to for a long time.

When optimizing your website for SEO, there are a few things you should keep in mind:

  • Choose the right keywords - Keyword research is essential for SEO. You need to find keywords that are relevant to your business and that people are actually searching for.
  • Use those keywords throughout your website - Once you've chosen the right keywords, use them in your website's title, meta tags, header tags, and body content. This will help search engines understand what your website is about and rank it accordingly.
  • Create high-quality content - For your website to rank higher in SERPs, you need to have high-quality, relevant content. This means writing blog posts, articles, and other forms of content that are helpful and informative
  • Build backlinks - Backlinks are links from other websites to yours. They help improve your website's ranking because they show search engines that your site is popular and relevant. You can get backlinks by guest blogging, creating infographics, and other forms of content marketing.
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3) Social Media Marketing

Social media is a powerful tool that can help you grow your tech startup quickly. It allows you to connect with potential customers, build relationships, and drive traffic to your website. It also helps develop a loyal customer base, establish you as a thought leader and increase your sales.

When using social media for business, it's important to create a strategy. This means knowing which platforms to use, what kind of content to post, and when to post it.

It's also important to be active on social media. This means responding to comments and messages, sharing other people's content, and engaging in conversations. The more active you are, the more likely you will attract new followers and customers.

Here are a few tips for using social media effectively:

  • Choose the right platform - Not all social media platforms are created equal. You need to choose the ones that are most relevant to your business, and that will reach your target audience.
  • Post-high-quality content - Just like with SEO, the quality of your content matters when it comes to social media. Make sure you're posting informative, helpful, and engaging content that will resonate with your audience.
  • Schedule your posts - To be successful on social media, you need to be consistent. This means posting regularly and at the same time each day. The best way to do this is to use a scheduling tool like Hootsuite or Buffer.

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4) Hyper-Targeted Ads

Do make sure to include retargeting ads in your paid media plan. Retargeting ads are a type of online advertising that allows you to target potential customers who have already shown an interest in your product or service. These can be people who have visited your website at some point in their purchasing journey. These ads are effective because they're highly targeted and relevant. They also have a high conversion rate (10 times higher than a typical display ad) because you're only targeting people who are already interested in what you have to offer.

While remarketing tactics are highly efficient, marketers should have a strategy in place to continuously build the remarketing pool, filling it in with new audiences. “Spray and pray” approach might be a go-to strategy for established brands with strong digital presence, looking to drive broad reach. For startups and companies looking to spend the media budget surgically, this tactic won’t generate desirable results. We recommend taking hyper-targeted advertising approach if you’d like to maximize the business performance results.

Here are a few tips for hyper-targeted ads:

  • Create a list of potential customers - The first step is to create a list of potential customers. This can be done through website tracking, social media monitoring, or other methods.
  • Segment your list - Once you have your list, you need to segment it into different groups. This can be based on factors like demographics, interests, or behavior.
  • Create targeted ads - Once you've segmented your list, you need to create targeted ads for each group. This ensures that your ads are relevant and effective.
  • Monitor your results - The last step is to monitor your results. This includes tracking your ROAS, CPA, click-through rate (CTR), conversion rate, and other metrics.

Conclusion

These are just a few of the many digital marketing strategies you can use to grow your tech startup. It's important to remember that there is no one-size-fits-all solution. The best way to find what works for you is to experiment and measure the results.

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Don't be afraid to try new things and adjust your strategy as needed. With a little bit of effort, you can find the perfect digital marketing strategy for your tech startup.

Transcend Digital Marketing is a full-service digital marketing agency. Our team is fully equipped with the knowledge and experience needed to create a successful digital marketing strategy for your tech startup. Contact us today to learn how we can help you grow your business.

Alla Elfimova

By Alla Elfimova

Director of Marketing. Ex-Publicis, Ex-Millward Brown. 10+ years of experience in Retail, Technology, Telecom, Media & Entertainment industry verticals, driving growth for the brands like Samsung, Verizon, Kohl’s, Twitter and Coca-Cola.

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